Destination Pet, LLC

Vice President of Marketing, Revenue

Destination Pet, LLC

full-time

Posted on:

Location Type: Remote

Location: Alabama • Arizona • United States

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Salary

💰 $225,000 - $275,000 per year

Job Level

Lead

About the role

  • Member of Yourgi leadership team
  • Large team leadership, team hiring/growth, and direction setting
  • Executive alignment and communication, including board of directors
  • Define and evolve Yourgi’s brand narrative to resonate with both pet parents and pet care professionals
  • Build trust and credibility in a category where care, safety, and reliability are essential
  • Create the marketing / revenue strategy and activate the hyperlocal plan across owned, earned, and paid channels
  • Maximize bookings/revenue and generate self-sustaining atomic networks in each city/market
  • Lead the comprehensive demand-side go-to-market strategy and execution, from traffic origination to revenue
  • Traffic origination: bring new, high-quality visits to Yourgi, prioritizing direct and earned traffic
  • New account creation: convert traffic to new Yourgi account signups that have high intent to book
  • New bookings: incentivize new account signups to place their 1st booking through a clear value proposition and rewards
  • Repeat bookings: influence repeat bookings based on a best-in-class 1st booking experience, a clear reason to return, and rewards
  • Partner with Product, Engineering, and Growth and Operations to optimize the consumer journey and maximize revenue
  • Use data and consumer insights to continuously refine messaging, positioning, and channel mix over time

Requirements

  • Proven success building and scaling marketing strategies and revenue at a B2C digital marketplace company (pet industry experience is a plus but not required)
  • Demonstrated ability to manage a holistic marketing plan and roadmap across multiple user groups and maturity stages
  • Experience in early-stage or growth-stage startup environments
  • Comfort leading through ambiguity and rapid test & learn tactics
  • Strong analytical and hypothesis-driven decision-making skills
  • Excellent communication and the ability to rally teams around a shared vision
  • Passion for building delightful consumer experiences—especially those that involve pets.
  • Bachelor’s degree in marketing, business, economics, sales, operations, or a related field (MBA preferred but not required)
  • 10+ years experience in marketing, growth, revenue generation and ownership, and/or business development
  • 3+ years of B2C digital marketplace experience with expertise in activating atomic networks at a hyperlocal level
  • Comprehensive marketing leadership and expertise across creative, brand, hyperlocal activation, growth, social/influencers, affiliate, partnership, PR, and CRM/loyalty
  • Proven track record in scaling consumer products and/or digital marketplaces, ideally within pet tech, wellness, e-commerce, or services
  • Strong business acumen, with the ability to connect product vision to company strategy and financial outcomes
  • Deep understanding of pet owner needs, digital user journeys, and marketplace dynamics
  • Demonstrated ability to lead high-growth organizations through change, ambiguity, and rapid iteration
  • Exceptional communication, leadership, and stakeholder alignment skills.
  • Data-driven mindset with fluency in marketing analytics, experimentation, and user insights.
Benefits
  • Health, vision, dental, long & short-term disability, and Life insurance
  • A Startup mentality company with stable funding
  • 401k match
  • Pet Care discounts
  • Flexible Time OFF
  • Parental Leave
  • Opportunity to grow your career with a network of like-minded professionals

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
marketing strategyrevenue generationB2C digital marketplacedata analysisuser insightsmarketing analyticsgrowth strategyconsumer experience designholistic marketing planhyperlocal activation
Soft skills
leadershipcommunicationanalytical decision-makingteam alignmentadaptabilitycollaborationvision sharingconsumer experience passionstakeholder managementchange management
Certifications
Bachelor's degree in marketingBachelor's degree in businessBachelor's degree in economicsBachelor's degree in salesBachelor's degree in operationsMBA (preferred)