Vice President – Strategic Marketing, Growth
Destination Pet, LLC
full-time
Posted on:
Location Type: Remote
Location: Remote • Texas • 🇺🇸 United States
Visit company websiteSalary
💰 $175,000 - $200,000 per year
Job Level
Lead
About the role
- Own B2C growth outcomes, including customer acquisition, retention, same-store revenue growth, and marketing-attributable revenue
- Translate company-level goals into clear growth strategies, targets, and execution plans
- Serve as a strategic partner to the President/GM and executive leadership
- Provide clear, data-driven reporting and insights to leadership on growth performance
- Design and operationalize a scalable multi-brand marketing model
- Lead end-to-end performance marketing strategy across paid media, SEO, lifecycle marketing, & CRM
- Lead and inspire a high-performing, cross-functional creative team
- Establish robust attribution, experimentation, and incrementality frameworks to assess true ROI
- Lead the responsible adoption of AI across marketing functions
- Partner closely with Field Operations to align demand generation with capacity and service quality
Requirements
- Bachelor’s degree in Marketing, Business, or related field (Master’s preferred)
- 15+ years of progressive marketing or growth experience, with significant senior leadership responsibility
- Proven history of owning and delivering growth outcomes, not just marketing activity
- Experience operating in multi-location, multi-brand, franchise, or services-based businesses strongly preferred
- Deep expertise in performance marketing, paid media, SEO, lifecycle marketing, analytics, and website optimization
- Demonstrated ability to solve complex business problems, evaluate and refine assumptions, and adjust direction quickly when needed
- Strong executive presence, communication skills, and ability to build effective relationships across levels and functions
- Revenue-oriented, data-driven, and highly accountable mindset with a powerful sense of urgency to execute company objectives.
Benefits
- Health, vision, dental, long & short-term disability, and Life insurance
- A Startup mentality company with stable funding
- 401k match
- Pet Care discounts
- Flexible Time Off
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
performance marketingpaid mediaSEOlifecycle marketingCRMdata-driven reportingattribution frameworksexperimentation frameworksincrementality frameworkswebsite optimization
Soft skills
strategic partnershipleadershipcommunication skillsrelationship buildingproblem solvingadaptabilityaccountabilitysense of urgency
Certifications
Bachelor’s degree in MarketingBachelor’s degree in BusinessMaster’s degree in Marketing (preferred)