Deskpro

Marketing Programs Manager

Deskpro

full-time

Posted on:

Location Type: Hybrid

Location: Austin • Texas • United States

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About the role

  • Own and manage social media channels end-to-end (planning, creation, scheduling, publishing)
  • Develop and execute content calendars aligned to growth goals, campaigns, and priorities
  • Repurpose content across formats (short-form, long-form, visual, webinar, email)
  • Support paid media execution, including campaign setup, creative coordination, and tracking
  • Assist with webinar production and promotion (registration flows, reminders, follow-ups)
  • Support email campaign creation, QA, segmentation, and reporting
  • Assist with event marketing support and post-event nurture workflows
  • Contribute to newsletter development, scheduling, and ongoing improvements
  • Own the AI SDR tool/process and ensure smooth program administration
  • Maintain workflows, rules, messaging, sequencing, and lead routing logic
  • Monitor performance, deliverability, and response metrics to improve lead engagement
  • Collaborate with Sales to ensure AI SDR outreach aligns with pipeline and qualification needs
  • Track competitor activity across messaging, positioning, pricing, campaigns, and product updates
  • Share insights with Marketing and Sales to support strategy and enablement
  • Analyze performance across channels and programs (social, paid, email, webinars, AI SDR)
  • Create clear reporting dashboards and summaries for internal stakeholders
  • Continuously test and optimize campaigns (messaging, audiences, cadence, creative, conversion paths)
  • Build and manage HubSpot workflows, forms, lists, email sends, and automation
  • Track performance using HubSpot reporting and lifecycle stage data
  • Use Google tools to measure and improve results (Google Analytics, Google Ads, Looker Studio where relevant)
  • Ensure accurate campaign tracking (UTMs, attribution hygiene, reporting consistency)
  • Success Metrics (Examples)
  • Social growth and engagement metrics (reach, clicks, follower growth, CTR)
  • Lead volume and quality from paid, email, webinars, and AI SDR workflows
  • Campaign contribution to pipeline and influenced revenue
  • Reporting consistency and actionable optimization insights

Requirements

  • 5+ years in SaaS, B2B software
  • Expert with HubSpot (automation, campaigns, reporting, social) and building webinar campaigns in Zoom
  • Highly skilled at taking content and converting it into organic social posts. Including building carousels, videos, basic graphics, and other media forms across social outlets
  • Strong experience with Google Analytics and performance tracking
  • Data-driven mindset. Ability to interpret performance trends and take action
  • Excellent written communication and ability to adapt messaging for different audiences
  • Experience managing content calendars, freelancers, and multi-format content production
  • Highly organized
  • Strong written and communication skills
  • Proven ability to work cross-functionally
  • Ability to thrive in a fast-paced, high-growth environment with autonomy
Benefits
  • Competitive salary + performance-based bonus + stock
  • Health insurance and 401K
  • Unlimited vacation
  • Work from home Monday’s & Friday’s; in-office Tuesday-Thursday
  • Free lunch Thursday
  • A collaborative, supportive team that values creativity, ownership, and innovation
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
content creationcampaign managementperformance trackingdata analysisemail marketingwebinar productionsocial media managementlead routingcontent repurposingcampaign optimization
Soft Skills
written communicationorganizational skillscross-functional collaborationdata-driven mindsetadaptabilitycreativityattention to detailtime managementproblem-solvingautonomy