deskbird

Director of Demand Generation

deskbird

full-time

Posted on:

Location Type: Hybrid

Location: Berlin • Germany

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Job Level

Lead

About the role

  • Own Global Pipeline Generation Strategy: Translate company ARR targets into pipeline generation plans by region and segment. Ensure balanced pipeline mix (inbound, outbound support, ABM, events, partnerships). Drive a shift from paid dependency toward diversified, efficient pipeline sources. Define and lead the global demand generation strategy across all regions (DACH, UKI/NEU, FR/SEU, US).
  • Lead Regional Demand Generation Execution: Manage and coach regional Demand Gen Managers embedded in PODs. Ensure each region has: Clear campaign strategy, strong local market understanding (ICP, messaging, channels) & ownership of pipeline targets. Balance local autonomy with global consistency. Ensure regional teams are not operating as disconnected silos.
  • Own Digital & Performance Channels (Global): Oversee all central digital channels. Define channel strategy and budget allocation. Ensure strong experimentation culture and performance tracking.
  • Drive Full-Funnel Demand (Not Just Lead Gen): Build and scale lifecycle marketing, ABM programs, event and field marketing strategy with clear ROI.
  • Partner Closely with Sales & GTM Ops: Align with Sales leadership on pipeline quality and regional priorities.
  • Build & Scale the Demand Gen Team: Hire, coach, and develop regional demand gen managers. Establish clear KPIs, operating cadence, and best practices.

Requirements

  • 8–12+ years in B2B SaaS demand generation / growth.
  • Proven experience owning pipeline targets, not just marketing metrics.
  • Experience managing multi-region or international demand generation teams.
  • Strong background in performance marketing, lifecycle, and ABM.
  • Experience working closely with sales teams in mid-market / enterprise motion.
  • High ownership mentality — accountable for revenue, not leads.
  • Strong operator: able to build structure, process, and discipline.
  • Bonus: Experience in PLG + sales-led hybrid motions.
  • Bonus: Experience building demand gen from a relatively unstructured starting point.
  • Bonus: Familiarity with European and US markets.
Benefits
  • Annual company summit: Meet the whole team at our yearly summit in inspiring locations across Europe (check out the video from our last summit).
  • Team “Bursts”: Unlimited opportunities to collaborate with your team in person.
  • Home office support: Financial contribution to set up a comfortable, productive home office.
  • Learning & development: Annual budget for coaching, certifications, and conferences.
  • Hub visit: Yearly sponsored trip to one of our hubs.
  • Generous annual leave: Plenty of time off to recharge.
  • Joy budget: Annual budget to spend on activities that spark joy, connection, and shared energy.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B SaaSdemand generationpipeline managementperformance marketinglifecycle marketingABMcampaign strategyKPI developmentbudget allocationdigital marketing
Soft Skills
leadershipcoachingownership mentalityaccountabilityorganizational skillsprocess buildingdisciplinecollaborationcommunicationstrategic thinking