Content Marketing Specialist, French Market
deskbird
full-time
Posted on:
Location Type: Hybrid
Location: Berlin • 🇩🇪 Germany
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Lead the creation of high-quality thought leadership content tailored to French-speaking markets (e.g., white papers, reports, executive Q&As).
- Identify market-specific trends to ensure content is timely, relevant, and differentiated.
- Work closely with Product Marketing and Growth to localize global narratives for regional audiences.
- Manage the full content lifecycle—from ideation and research to writing, editing, optimization, and publication.
- Own and refine all French website copy, ensuring clarity, brand consistency, and strong SEO/AEO performance.
- Translate complex product and industry topics into engaging content across multiple formats (blogs, guides, case studies, newsletters, etc.).
- Collaborate with product, sales, design, and field marketing to deliver assets that support campaigns and revenue goals.
- Uphold a consistent French brand voice across all channels and content.
- Track and analyze the performance of French content to guide improvement and editorial planning.
- Support events and webinars for the French market by producing key communication materials.
Requirements
- Proven experience in Content Marketing or Editorial roles, ideally within B2B SaaS or a fast-paced tech environment.
- Native French speaker with exceptional writing, editing, and storytelling skills; fluent in English.
- Ability to independently create high-quality content across a range of channels and formats.
- Strong understanding of SEO/AEO principles and how to apply them to drive organic growth.
- Excellent project management skills with the ability to prioritize and handle multiple deadlines.
- Comfortable using analytics tools to measure, interpret, and improve content performance.
- Experience with Webflow, HubSpot, or content operations workflows is a plus!
Benefits
- Annual learning and development budget.
- Top-tier tech setup, and a generous home-office budget.
- Yearly company-wide meetups across Europe + regular team bursts.
- Visit a hub - yearly sponsored trip to one of our hubs.
- Generous annual leave package.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
content marketingSEOAEOwritingeditingstorytellingcontent lifecycle managementanalyticslocalizationB2B SaaS
Soft skills
project managementcommunicationcollaborationprioritizationindependencecreativityadaptabilityattention to detailanalytical thinkingbrand consistency