Content Marketing Manager
deskbird
full-time
Posted on:
Location Type: Hybrid
Location: Berlin • 🇩🇪 Germany
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Create high-quality, authoritative thought leadership content (white papers, reports, executive Q&As).
- Identify emerging trends and topics to ensure content is timely, relevant, and differentiated.
- Manage the full content production process — ideation, writing, editing, SEO/AEO optimization, and publishing.
- Own all website copy and ensure brand consistency, clarity, and strong value communication across every page.
- Work closely with product, sales, and design teams to translate complex concepts into engaging marketing materials.
- Act as a brand voice guardian, ensuring tone, style, and messaging remain consistent across all channels.
- Track and analyze key content metrics (traffic, engagement, lead generation) to measure performance and ROI.
- Use data insights and audience feedback to continually refine and improve content.
- Collaborate with the Field Marketing Manager on the coordination and execution of events, webinars, and trade shows.
- Develop communication plans for events, including pre-event promotion, on-site messaging, and post-event follow-up.
Requirements
- 4+ years of experience in Content Marketing, ideally within a B2B SaaS environment.
- Native-level English with exceptional written and verbal communication skills.
- Demonstrated ability in copywriting, storytelling, and end-to-end content creation.
- Solid understanding of SEO/AEO best practices and content optimization techniques.
- Strong project management skills, with the ability to juggle multiple priorities and meet deadlines.
- Comfortable using analytics tools to measure performance and report on content effectiveness.
- Experience with content operations, Webflow, or HubSpot is a plus.
Benefits
- Annual learning and development budget.
- Top-tier tech setup, and a generous home-office budget.
- Yearly company-wide meetups across Europe + regular team bursts.
- Visit a hub - yearly sponsored trip to one of our hubs.
- Generous annual leave package.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
content marketingcopywritingstorytellingcontent creationSEOAEOcontent optimizationproject managementanalytics
Soft skills
written communicationverbal communicationtime managementcollaborationbrand consistency