Desjardins

Data Analyst, Marketing Performance Measurement and Targeting

Desjardins

full-time

Posted on:

Location Type: Hybrid

Location: Montréal • 🇨🇦 Canada

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Job Level

JuniorMid-Level

Tech Stack

SQL

About the role

  • The Marketing Automation and Performance Measurement Department is responsible for creating, securing and automating Desjardins Group’s targeting and performance measurement for communications activities. As a data analyst, you’ll help valorize and operationalize the data gathered through different channels. You extract, describe, analyze and interpret the data needed to make informed business decisions. Responsibility also includes regularly producing campaigns. More specifically, you will be required to: Create multichannel marketing strategies by programming targeted client lists. Coordinate and automate personalized advice offerings (campaigns, products, services, notices, alerts) in the campaign management tools (SAS Marketing Automation, SAS Enterprise Guide). This includes regularly producing campaigns. Set up a learning approach through tests, following industry best practices for carrying out multi-channel targeting in marketing strategies. Measure marketing strategy performance using quantitative analyses, make recommendations for improvement and communicate results. Conduct studies, research and data analyses, ranging from simple to complex, to provide the information needed for decision-making. Participate in working groups and carry out exploratory and quantitative analyses to define marketing segments and how they are deployed in distribution networks.

Requirements

  • Bachelor's degree in marketing, business intelligence, statistics , or in a related field
  • A minimum of two years of relevant experience
  • Please note that other combinations of qualifications and relevant experience may be considered
  • Experience drafting analysis summaries to measure the performance of marketing campaigns
  • Knowledge of French is required
  • Intermediate knowledge of English due to the nature of the duties or work tools or because the position involves interactions with English-speaking partners, members and/or clients
  • Proficiency in SAS or SQL analytics solutions
  • Action oriented, Customer Focus, Differences, Nimble learning
Benefits
  • Competitive salary and annual bonus
  • 4 weeks of flexible vacation starting in the first year
  • Defined benefit pension plan that provides predictable, stable income throughout retirement
  • Group insurance including telemedicine
  • Reimbursement of health and wellness expenses and telework equipment

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
data analysismultichannel marketing strategiesquantitative analysiscampaign managementSAS Marketing AutomationSAS Enterprise GuideSQL analytics
Soft skills
action orientedcustomer focusnimble learning
Certifications
Bachelor's degree in marketingBachelor's degree in business intelligenceBachelor's degree in statistics