
Mid-level Content Analyst
Desenvolvedor Iniciante
full-time
Posted on:
Location Type: Hybrid
Location: São Paulo • Brazil
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About the role
- Plan and execute the editorial calendar aligned with marketing strategies;
- Produce content for the blog, social media, corporate website and premium/downloadable assets (e.g., e-books, whitepapers);
- Develop copy for demand-generation campaigns and lead-nurturing workflows;
- Optimize content based on SEO best practices;
- Support product launches and new feature campaigns;
- Analyze performance metrics (traffic, conversion, engagement) and recommend improvements;
- Collaborate with CRM, Design, Paid Media and Sales teams;
- Support the development of corporate materials and sales presentations;
- Ensure consistent language and alignment with the brand's tone of voice;
- Contribute to branding and digital positioning strategies;
- Monitor market trends and target audience behavior.
Requirements
- Bachelor's degree in Social Communication, Journalism, Advertising or Marketing;
- Experience planning and executing content strategy;
- Production of content for blogs, websites, landing pages, email marketing and social media;
- Knowledge of SEO and search engine optimization techniques;
- Experience with inbound marketing and the sales funnel;
- Ability to adapt tone and language for different audiences (B2B and B2C);
- Basic knowledge of UX Writing and copywriting;
- Familiarity with tools such as Google Analytics, Search Console, RD Station, HubSpot or similar;
- Ability to analyze content performance metrics;
- Experience scripting long-form assets (e-books, whitepapers, webinars).
Benefits
- Meal voucher (Flash card) 🍽️
- Food voucher (Flash card) 🛒
- Health insurance (Amil) 🏥
- Dental insurance (MetLife) 😁
- TotalPass 💪
- Birthday day off 🎉
- Childcare assistance 👶
- Corporate university 📚
- Life insurance 🔒
- Educational partnerships 🎓
- SESC benefits 🏖️
- Melhor Maternidade Program 🤱
- Extended maternity and paternity leave 👪
- Pharmacy card 💊
- Profit sharing (PLR) 💼
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
content strategySEOcopywritinginbound marketingcontent productionperformance metrics analysisUX writinglead nurturingdemand generationbranding
Soft Skills
adaptabilitycollaborationcommunicationcreativityanalytical thinkingattention to detailstrategic thinkingaudience understandingtime managementproblem-solving
Certifications
Bachelor's degree in Social CommunicationBachelor's degree in JournalismBachelor's degree in AdvertisingBachelor's degree in Marketing