Desenvolvedor Iniciante

Performance Marketing

• Define and execute the demand generation strategy aligned with the company’s growth objectives;
• Manage lead acquisition campaigns across multiple channels (digital, inbound, outbound, events, partners);
• Structure and optimize the marketing and sales funnel, ensuring lead quality and volume;
• Monitor and analyze performance indicators (KPIs), proposing continuous improvements;
• Manage and develop the performance marketing, content, and SDR teams (where applicable);
• Define and oversee SLAs between Marketing and Sales, ensuring efficiency in conversion;
• Manage the marketing budget, ensuring the best return on investment (ROI);
• Implement growth tests and strategies (A/B testing, conversion rate optimization);
• Work collaboratively with Sales, Product, and Customer Success teams;
• Ensure efficient use of CRM and marketing automation tools;
• Create management reports and dashboards to support decision-making;
• Monitor market trends and propose new acquisition and growth strategies.

Demand Generation Manager

Content Marketing Manager

• Plan and execute the editorial calendar aligned with marketing strategies;
• Produce content for the blog, social media, corporate website and premium/downloadable assets (e.g., e-books, whitepapers);
• Develop copy for demand-generation campaigns and lead-nurturing workflows;
• Optimize content based on SEO best practices;
• Support product launches and new feature campaigns;
• Analyze performance metrics (traffic, conversion, engagement) and recommend improvements;
• Collaborate with CRM, Design, Paid Media and Sales teams;
• Support the development of corporate materials and sales presentations;
• Ensure consistent language and alignment with the brand's tone of voice;
• Contribute to branding and digital positioning strategies;
• Monitor market trends and target audience behavior.

Mid-level Content Analyst

Customer Success Manager

• Customer relationship management and strategy, building and maintaining strong relationships with clients and ensuring a high level of satisfaction. Develop retention and portfolio growth strategies with specific action plans for each client;
• Identification of opportunities and account expansion (Upsell and Cross-sell). Work closely with Sales and Product teams to identify expansion opportunities. Conduct strategic meetings with clients to showcase new features and present additional solutions;
• Performance monitoring and analysis, tracking metrics such as revenue, margin, churn, and NPS to identify risks and opportunities. Create reports and present insights to leadership, recommending improvements based on data;
• Client training and enablement, conducting training on best practices and efficient product usage. Help organize and lead workshops and webinars to increase engagement and adoption. Act as a mentor for less experienced analysts, supporting the development of the Customer Success team;
• Problem resolution and crisis management, proactively addressing critical issues, anticipating challenges, and preventing churn. Develop recovery plans for at-risk customers, involving different internal teams when necessary;
• Liaison with other areas of the company, working with the Product team to relay relevant customer feedback and suggest improvements. Support the support team in resolving more complex cases, ensuring a strategic approach;
• Process development and continuous improvement, creating and optimizing internal processes to enhance the customer experience. Implement Customer Success methodologies. Monitor market trends and adopt best practices to drive innovation in the area.

Demand Generation Manager

Mid-level Content Analyst

Customer Success Specialist