Content Strategist

Descript

Content Strategist responsible for defining content strategy and building a content production system for Descript. Collaborating with marketing teams to optimize content for brand and demand generation.

Posted 7/15/2026full-timeSan Francisco • California • 🇺🇸 United StatesMid-LevelSenior💰 $130,000 - $165,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in content strategy and measurement frameworks, with a strong focus on AI-driven content production and optimization for discovery. Proven ability to collaborate across teams to develop impactful content that drives brand and pipeline outcomes.

Highest-signal resume keywords

Content StrategyAI-Driven Content ProductionContent Measurement FrameworkB2B/B2C Content MarketingAnalytical Experience

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Content MarketingEditorial Calendar DevelopmentContent OptimizationContent ProductionUser Data AnalysisSearch ResearchMarket InsightPortfolio DevelopmentContent Program BuildingAI Tooling

Soft Skills

CollaborationCommunicationStrategic ThinkingCreativityAdaptability

Industry Keywords

New Media LandscapeProduct-Led GrowthCreative ToolsVideo/Audio ContentB2B Marketing

About the role

Key responsibilities & impact

Define Descript's content strategy, editorial calendar, and channel prioritization
Identify content gaps and opportunities through user data, search research, and market insight
Build a measurement framework that connects content activity to brand and pipeline outcomes
Build an AI-native content production system that enables quality output at scale without sacrificing originality
Produce and/or commission content across formats: articles, research reports, data studies, interactive tools, video scripts, and more
Optimize for AI discovery as the content and search landscape evolves
Partner with Demand Gen, PMM, and Field Marketing to develop assets that support pipeline programs
Assist with mid- and bottom-funnel content (case studies, ROI calculators, competitive guides) that converts interest into action
Help define and evolve Descript's editorial voice across content channels
Develop a subject matter expertise content program, drawing on Descript employees and customers as sources

Requirements

What you’ll need

5+ years of content strategy, content marketing, or social media experience in a B2B or B2B/B2C hybrid environment
Deep familiarity with the new media landscape and how content distribution has evolved
Comfortable with AI tooling as a production and workflow aid
Analytical experience: you can build and own a content measurement framework
Portfolio showing strategic content work—evidence of content systems and measurable outcomes, not just production volume.
Experience at a PLG or product-led company
Background in media, creative tools, or video/audio adjacent categories
Experience building content programs that optimize for AI discovery

Benefits

Comp & perks

generous healthcare package
401k matching program
catered lunches
flexible vacation time