Senior Regional Marketing Manager

Deputy

Senior Regional Marketing Manager leading demand generation initiatives for a global SaaS company. Collaborating with sales and marketing teams to optimize pipeline growth and performance.

Posted 7/29/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $117,600 - $143,100 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B demand generation and pipeline growth, leveraging deep marketing channel knowledge to create integrated campaigns that drive measurable results. Strong analytical skills are essential for evaluating campaign performance and optimizing marketing strategies.

Highest-signal resume keywords

B2B Demand GenerationCampaign StrategyMarketing AnalyticsProject ManagementStakeholder Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lead GenerationFunnel OptimizationPersona TargetingAttributionPipeline AccelerationIntegrated Campaign ManagementContent MarketingEmail MarketingWebinar ManagementSales Activations

Soft Skills

Excellent CommunicationAgilityRelationship BuildingProblem SolvingAdaptability

Tools & Technologies

SalesforceMarketoCampaign Operations ToolsMarketing Analytics Tools

Industry Keywords

B2BSaaSHyper-Growth TechnologyPerformance MarketingCreative Marketing

About the role

Key responsibilities & impact

Develop a regional growth plan that creates and captures demand with small to medium sized businesses.
Manage lead capture, nurture, sales handoff, and post-campaign follow-up plans to ensure every program has a measurable impact.
Identify local buyer needs, and trigger moments, then translate them into programs across email, content, webinars, events, and sales activations.
Partner with in-house Performance and Creative teams to execute regional ideas in the market and bring ideas to life across channels and formats.
Partner closely with internal teams across Analytics, Product Management, Product Marketing, Sales, Marketing Operations, and more to align strategy, execution, reporting, and follow-up.
Partner with Customer Marketing to ensure branded activations and events are fully leveraged across new prospects and existing customers
Build and manage strong relationships with internal stakeholders, external vendors, agencies, industry partners, and field teams to deliver high-quality programs on time and within budget.
Analyze campaign performance to understand how activities, generate qualified leads, influence funnel performance, pipeline creation, conversion, velocity, and revenue outcomes.
Stay close to customer needs, market trends, competitor activity, and emerging marketing technologies to continually improve Deputy’s regional marketing effectiveness.

Requirements

What you’ll need

5+ years of marketing experience with a proven track record of driving demand generation and pipeline growth in a B2B/SaaS hyper-growth technology environment.
Deep marketing channel expertise spanning gated content, paid ads, webinars, field events, email, content, and sales activations, with a strong understanding of how each channel drives leads and pipeline.
Strong understanding of the B2B marketing funnel, including persona targeting, campaign strategy, lead generation, nurture, attribution, conversion, and pipeline acceleration.
Experience building and managing integrated campaigns across paid, owned, earned, and field channels, from strategy through execution and optimization.
Proven ability to partner with Performance, Creative, Product Marketing, Sales, Marketing Operations, Analytics, and Brand teams to deliver coordinated campaign outcomes.
End-to-end ownership mindset. You execute at pace, directly and through others, take projects across the finish line, own mistakes, and learn from them.
Agility and speed. You constantly try new ideas, pivot quickly when something is not working, and move fast to scale programs that show strong results.
Strong analytical capability, with experience using campaign and funnel data to evaluate performance, optimize spend, and improve return on investment.
Excellent project management skills, with the ability to manage competing priorities, timelines, budgets, stakeholders, and tight deadlines in a dynamic environment.
Experience using Salesforce, Marketo, and related marketing analytics, reporting, or campaign operations tools, or similar applications.
Excellent written and verbal communication skills, strong stakeholder management, and comfort working with remote teams located around the world.

Benefits

Comp & perks

Enjoy a flexible work policy (with a work-from-home stipend to set you up for success at home!)
Own a piece of Deputy through our Employee Share Ownership Plan (ESOP)
Take paid parental leave to support you and your family
We’ll match your 401k contributions to help you save for the future
Access mental health support with Spring Health
Get comprehensive health benefits
Use our commuter reimbursement program
Take additional leave days — including 20 PTO days, study assistance, celebration days and volunteering
Join our global working groups; focused on collaboration, belonging and connection