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Account Manager, Paid Social
DEPT®Paid social account manager driving growth for DEPT®, a technology and marketing growth agency. Leading multi-platform campaigns, optimization, testing, reporting, and client strategy.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in leading paid social strategy and execution across multiple platforms, with a strong focus on performance optimization, audience growth, and client objectives. Proficient in analyzing campaign performance and delivering actionable insights to enhance client outcomes.
Highest-signal resume keywords
Paid Social StrategyMeta Ads ManagerA/B TestingAnalytical SkillsClient-Facing Communication
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Paid Social ExperienceAudience DevelopmentCreative TestingConversion OptimizationPerformance Campaign ManagementExcel ProficiencyDashboarding ToolsOptimization RecommendationsQuantitative AnalysisClient Budget Stewardship
Soft Skills
Excellent CommunicationMentoringStrategic Storytelling
Tools & Technologies
TikTok AdsLinkedIn Campaign ManagerAnalytics ToolsDashboarding Tools
Industry Keywords
Client RoadmapsQBRsFBRsPerformance MetricsBrand Standards
About the role
Key responsibilities & impact- Lead paid social strategy and execution across a portfolio of clients, ensuring performance meets or exceeds efficiency, growth, and budget goals
- Develop and implement platform-specific optimization and monitoring strategies across Meta, TikTok, LinkedIn, Snapchat, Pinterest, and Reddit
- Own paid social contributions to client roadmaps, testing plans, dashboards, and QBRs/FBRs
- Quantify, prioritize, and execute initiatives with the highest potential impact on performance, audience growth, and client objectives
- Partner with Client Partners to deliver strategic paid social recommendations and support client-facing communications
- Contribute paid social insights and narratives to tactical plans, creative strategies, and business reviews
- Ensure rigorous QA, accurate execution, client-budget stewardship, and adherence to brand standards
- Participate in client calls, reporting calls, and status meetings where applicable
- Coach and mentor team members, supporting onboarding and developing technical and strategic paid social capabilities
Requirements
What you’ll need- Minimum of 2 years of hands-on paid social experience across platforms such as Meta Ads Manager, TikTok Ads, LinkedIn Campaign Manager, and analytics tools
- Advanced understanding of paid social strategy across the funnel, including audience development, creative testing, and conversion optimization
- Experience managing awareness, consideration, and performance campaigns with full-funnel activation knowledge
- Proven experience designing, executing, and analyzing A/B tests across creatives, audiences, and formats
- Ability to analyze performance, surface insights, and deliver optimization recommendations to internal and external stakeholders
- Strong analytical and reporting skills, with proficiency in Excel and/or dashboarding tools
- Excellent written and verbal communication skills, including client-facing presentations and strategic storytelling
- Experience mentoring or managing junior team members
- Authorization to work in the U.S. verified through E-Verify
Benefits
Comp & perks- Healthcare, Dental, and Vision coverage
- 401K plan, plus matching
- PTO
- Paid Company Holidays
- Parental Leave