Principal, Art Direction – GenAI

DEPT®

Principal Art Director specializing in AI-driven creative at DEPT® for leading brands. Focused on high-quality imagery and innovation in design and production.

Posted 6/29/2026full-timeRemote • California, Illinois, New York • 🇺🇸 United StatesLead💰 $154,700 - $200,000 per yearWebsite

About the role

Key responsibilities & impact

Generate visually sophisticated AI-driven creative across performance campaigns and innovation work while maintaining a high bar for craft and originality.
Translate creative briefs into compelling visual outputs across a range of aesthetics, including photoreal, conceptual, graphic, product, lifestyle, and experimental imagery.
Rapidly prototype, iterate, and refine assets based on creative feedback, platform needs, and campaign objectives.
Use ChatGPT image generation tools to create scalable visual content systems, campaign assets, conceptual explorations, and production-ready creative.
Art direct and refine outputs with a strong understanding of composition, typography, lighting, styling, realism, motion, pacing, and visual storytelling.
Partner closely with Creative Directors, Designers, Motion teams, and Producers to ensure all outputs align with brand standards and campaign vision.
Refine and elevate outputs through compositing, retouching, editing, upscaling, and post-production workflows where needed.
Continuously evaluate emerging OpenAI tools, workflows, and creative trends to help evolve the agency’s AI capabilities and creative standards.
Contribute to a culture of experimentation, curiosity, and visual excellence across the broader creative organization.
Help identify opportunities for scalable AI-assisted production workflows without sacrificing creative quality or craft.

Requirements

What you’ll need

5+ years of experience in design, digital art, content creation, visual storytelling, or integrated campaign production within an agency, studio, or high-growth brand environment.
A portfolio demonstrating exceptional visual taste, strong conceptual instincts, and high-level execution across digital, social, brand, motion, or campaign work.
Deep experience using ChatGPT image generation professionally within creative workflows.
Strong understanding of modern visual culture, photography, design systems, motion aesthetics, internet culture, and emerging creative trends.
Advanced proficiency in Figma and AI-assisted creative workflows.
The ability to rapidly iterate while maintaining a premium level of craft and consistency across high-volume outputs.
Comfort operating in fast-moving environments with shifting priorities, quick-turn feedback cycles, and tight timelines.
Strong communication skills with the ability to clearly articulate creative rationale and visual decisions to internal teams and creative leadership.
Curiosity around emerging technologies and excitement for helping shape the future of AI-enabled creativity.

Benefits

Comp & perks

Healthcare, Dental, and Vision coverage
401k plan, plus matching
PTO
Paid Company Holidays
Parental Leave

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Visual StorytellingDigital ArtContent CreationIntegrated Campaign ProductionCompositingRetouchingEditingUpscalingPost-Production WorkflowsDesign Systems

Soft Skills

Strong Communication SkillsCuriosityAbility to Operate in Fast-Moving Environments