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Manager, Programmatic
DEPT®Programmatic Manager at DEPT® responsible for managing media strategies and client growth. Executing programmatic campaigns across various platforms with a focus on data-driven insights and optimization.
Posted 5/21/2026full-timeRemote • New York • 🇺🇸 United StatesJuniorMid-Level💰 $65,000 - $70,000 per yearWebsite
Tech Stack
Tools & technologiesPMP
About the role
Key responsibilities & impact- Maintain 100% focus on one of DEPT®s largest, most dynamic clients.
- Design and execute programmatic strategies across Display, Video, CTV, and Audio that align with client business objectives.
- Manage large scale budgets, ensuring optimal allocation across tactics and inventory to maximize ROI.
- Lead the negotiation and management of Programmatic Guaranteed (PG) and Private Marketplace (PMP) deals with premium publishers.
- Translate complex programmatic data into actionable insights for client presentations, moving beyond the "what" to the "why."
- Partner with Integrated Planning and Data Strategy teams to ensure programmatic activity is a cohesive part of the total media mix.
- Oversee the technical quality of campaigns, ensuring brand safety standards and 3rd-party verification (IAS, DV) are strictly maintained.
- Provide guidance and tactical support to Associate-level team members, helping to foster the next generation of programmatic experts.
Requirements
What you’ll need- 2-4 years of hands-on experience in programmatic media buying, specifically within Google Ads and DSPs like DV360, The Trade Desk, or Amazon DSP.
- Deep understanding of the programmatic ecosystem, including identity solutions, real-time bidding, and the evolving cookie-less landscape.
- Proven ability to manage high volume, full-funnel campaigns, moving from broad awareness to performance-based conversion.
- Demonstrated experience planning, executing, and optimizing B2B programmatic media campaigns across DSP platforms.
- Proven ability to manage high-touch accounts while prioritizing effectively and maintaining composure and positivity under pressure.
- Proficiency in Excel and data visualization tools; you can find the "story" within the spreadsheet.
- Experience with ad servers (Google Campaign Manager 360) and 3rd party verification tools (IAS, DoubleVerify, MOAT).
- Exceptional communication skills—you can explain the complexities of programmatic to clients in a clear and compelling way.
- A "better together" spirit and a relentless curiosity to test new platforms and inventory sources.
Benefits
Comp & perks- Healthcare, Dental, and Vision coverage
- 401k plan, plus matching
- PTO
- Paid Company Holidays
- Parental Leave
ATS Keywords
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Hard Skills & Tools
programmatic media buyingreal-time biddingB2B programmatic media campaignsdata visualizationcampaign optimizationbudget managementnegotiationclient presentationsidentity solutionsfull-funnel campaigns
Soft Skills
communication skillsteam leadershipproblem-solvingprioritizationcomposure under pressurecuriositycollaborationtactical supportinsight generationclient relationship management