DEPT®

Strategic Analyst

DEPT®

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $65,000 - $75,000 per year

About the role

  • Lead the execution of research initiatives using syndicated and third-party tools (e.g., GWI, MRI-Simmons, YouGov, Comscore, Kantar, Nielsen, eMarketer, Mintel, etc.).
  • Conduct competitive analysis, category deep dives, and cultural trend mapping using existing market and syndicated sources.
  • Synthesize multiple third-party data sources (syndicated research, platform data, social listening tools, industry reports, market studies) into cohesive strategic narratives.
  • Transform data into human truths, behavioral insights, and cultural observations that drive communications strategy
  • Develop clear audience frameworks (personas, journeys, need states, motivations, barriers) grounded in syndicated research.
  • Analyze campaign performance and identify learnings across performance activity
  • Translate research findings into sharp problem statements, single-minded propositions, and communication objectives.
  • Support development of comms architectures and measurement frameworks aligned to audience behavior and market dynamics.
  • Help ensure consistency and connection across channels and touchpoints
  • Collaborate with media, strategy, and creative teams throughout the campaign lifecycle

Requirements

  • Minimum of 2 years years’ experience in communications planning, media planning, buying, performance marketing, or analytics
  • Strong interest in comms strategy and integrated media thinking
  • Proficiency with syndicated research tools (GWI, MRI-Simmons, YouGov, Nielsen, Comscore, MediaRadar, etc.).
  • High level of comfort working with large datasets and drawing defensible conclusions, and curiosity about what the data means.
  • Demonstrated ability to analyze performance, surface insights, and deliver clear optimization recommendations to internal and external stakeholders.
  • A creative mindset with an appreciation for how ideas come to life in media
  • Clear communication skills and attention to detail; ability to craft compelling narratives from research findings.
Benefits
  • Healthcare, Dental, and Vision coverage
  • 401k plan, plus matching
  • PTO
  • Paid Company Holidays
  • Parental Leave
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
communications planningmedia planningperformance marketinganalyticscompetitive analysisdata synthesisaudience frameworkscampaign performance analysisoptimization recommendations
Soft Skills
clear communicationattention to detailcreative mindsetcuriosityability to craft narratives