DEPT®

Manager, Paid Social

DEPT®

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $65,000 - $75,000 per year

About the role

  • Execute and optimize mobile app acquisition campaigns across Apple Search Ads and mobile ad networks for enterprise level clients.
  • Assist as a mobile activation point of contact for assigned clients, responding to emails and participating in weekly status calls.
  • Manage budgets, pacing, and daily performance across assigned app install campaigns.
  • Support channel expansion initiatives by assisting with strategy development and execution.
  • Build campaign structures, tracking links, benchmarks, and pacing plans.
  • Monitor performance metrics, identify irregularities, and surface optimization recommendations to internal teams and clients.
  • Troubleshoot attribution and tracking issues across MMPs (Mobile Measurement Partners) and advertising platforms, ensuring data accuracy and proper setup.
  • Execute testing initiatives across creatives, audiences, placements, and platforms.
  • Maintain strong QA standards to ensure campaigns are launched and optimized error-free.
  • Collaborate closely with internal teams, vendors, and platform partners to meet client goals.

Requirements

  • 2+ years of digital marketing experience, with at least 1 year in a client-facing role.
  • Hands-on experience with Apple Search Ads, Google UAC, Google Search, Applovin or similar mobile acquisition channels.
  • Familiarity with mobile measurement partners (MMPs) and mobile attribution concepts.
  • Strong understanding of mobile KPIs and app install media buying tactics.
  • Highly detail-oriented, organized, and comfortable managing multiple priorities.
  • Strong analytical and problem-solving skills.
  • Clear and confident written and verbal communication skills.
  • Self-starter mentality with the ability to work independently and collaboratively.
  • Tech-savvy and quick to learn new tools, platforms, and technologies.
Benefits
  • Healthcare, Dental, and Vision coverage
  • 401k plan, plus matching
  • PTO
  • Paid Company Holidays
  • Parental Leave
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital marketingmobile app acquisitioncampaign managementperformance metricsattribution troubleshootingmobile KPIsapp install media buyingoptimization recommendationstesting initiativesquality assurance
Soft Skills
detail-orientedorganizedanalyticalproblem-solvingcommunicationself-startercollaborativeclient-facingmulti-taskingstrategic thinking