Account Lead, Retail Paid Search
DEPT®
full-time
Posted on:
Location Type: Remote
Location: United States
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Salary
💰 $110,000 - $120,000 per year
Job Level
About the role
- Develop and implement strategic paid search campaigns across retail media networks to drive performance and growth for an enterprise retail account.
- Lead and manage a team of paid search specialists, providing guidance, mentorship, and professional development opportunities to enhance team performance.
- Collaborate with cross-functional teams, including analytics, creative, and account management, to ensure cohesive and integrated media plans that align with client objectives.
- Analyze campaign performance data to provide actionable insights and recommendations for optimization, ensuring maximum ROI and alignment with client goals.
- Oversee the day-to-day execution of paid search campaigns, ensuring timely delivery and adherence to budget and quality standards.
- Stay current with industry trends, emerging technologies, and best practices in paid search and retail media networks to maintain a competitive edge and drive innovation.
- Build and maintain strong relationships with clients, acting as a trusted advisor and ensuring satisfaction with media strategies and outcomes.
- Develop and present performance reports and strategic recommendations to clients and internal stakeholders, highlighting key insights and opportunities for growth.
- Foster a collaborative and high-performing team environment, encouraging open communication and knowledge sharing to drive continuous improvement.
Requirements
- Minimum of 5 years of experience in paid search advertising, with a focus on retail media networks.
- Minimum of 3 years of experience in client facing roles.
- Proven track record of managing successful paid search campaigns for enterprise-level accounts.
- Deep understanding of retail media networks and platforms, such as Amazon Advertising, Walmart Connect, Best Buy Ads, Target Roundel etc.
- Proficiency in paid search tools and technologies, including Google Ads, Bing Ads, and analytics platforms.
- Strong analytical skills with the ability to interpret data and provide actionable insights.
- Experience leading and managing a team, with a focus on mentorship and professional development.
- Excellent communication and interpersonal skills, with the ability to build strong relationships with clients and internal teams.
- Ability to foster a collaborative and high-performing team environment.
- Ability to develop and implement strategic paid search plans that align with client objectives and drive business growth.
- Strong problem-solving skills and the ability to adapt to changing market conditions and client needs.
Benefits
- Healthcare, Dental, and Vision coverage
- 401k plan, plus matching
- PTO
- Paid Company Holidays
- Parental Leave
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
paid search advertisingcampaign performance analysisstrategic paid search plansdata interpretationteam managementclient relationship managementproblem-solvingbudget adherenceoptimization strategies
Soft Skills
leadershipmentorshipcommunicationinterpersonal skillscollaborationteam environment fosteringprofessional developmentopen communicationcontinuous improvement