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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing social media channels, particularly Instagram and TikTok, with a strong focus on content creation, performance analysis, and trend identification. Capable of executing platform strategies while maintaining an organized workflow and collaborating effectively with creative teams.
Highest-signal resume keywords
Social Media ManagementContent CreationPerformance AnalysisProject ManagementTrend Identification
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
WritingEditingVideo ShootingVideo EditingContent StrategySocial StorytellingEditorial InstinctsData AnalysisContent Workflow ManagementPlatform Strategy Execution
Soft Skills
Organizational SkillsCollaborationCreativityCommunicationAdaptability
Tools & Technologies
CapCutFigmaAdobe Creative SuiteCanvaMonday
Industry Keywords
FashionLifestyleMediaEntertainmentConsumer BrandGen Z CommunitiesInternet CultureSocial-First ConceptsContent ExecutionCross-Functional Collaboration
About the role
Key responsibilities & impact- Own our social channels
- Lead the day-to-day management of Instagram and TikTok
- Own publishing calendars and channel planning
- Execute our platform strategies while evolving them through experimentation
- Maintain a consistent editorial voice across platforms
- Develop best-in-class content
- Pitch and develop social-first concepts rooted in culture and community
- Write compelling captions and platform-native copy
- Identify trends worth participating in—and know when not to
- Brief internal creatives and freelancers on content needs
- Capture and edit short-form content when needed, both in-office and on location
- Lead content execution
- Translate campaign objectives into social storytelling
- Manage content workflows from brief through publishing
- Ensure projects remain organized within Monday (our project management tooling system)
- Coordinate with production and creative teams to deliver assets on time
- Champion platform excellence
- Stay ahead of platform updates, creator trends, and internet culture
- Continuously test new formats and optimize based on performance
- Monitor conversations happening across fashion, resale, music, entertainment, and culture
- Measure performance
- Analyze channel performance and identify actionable insights
- Share weekly and monthly reporting with recommendations
- Help shape future content strategy through data and learnings
Requirements
What you’ll need- Extensive experience managing social media for a fashion, lifestyle, media, entertainment, or consumer brand
- Deep expertise across Instagram and TikTok
- Exceptional writing and editing skills
- Strong editorial instincts (journalism, editorial media, or publishing experience is a plus)
- Experience shooting and editing mobile-first video content
- Strong understanding of internet culture, fashion, music, and Gen Z communities
- Experience using tools like CapCut, Figma, Adobe Creative Suite, Canva, or similar editing software
- Excellent project management and organisational skills
- Experience working cross-functionally with creative, influencer, and marketing teams
- Comfortable working on set, covering live events, and creating content in real time.
Benefits
Comp & perks- Choice of two medical plans covered by United Healthcare - HDHP/HSA or PPO + FSA, Dental & Vision
- Online Health Benefit Resources
- Access to additional programs - Headspace Meditation, Legal Shield, and our Employee Assistance Programme (EAP) where you have access to a confidential support network of expert advice 24/7
- Disability and Critical Illness Insurance (UNUM)
- 401(k) Retirement Savings
- Work/Life Balance: 16 days annual leave* + public holidays *increases with tenure
- Impact hours: At Depop, we offer all full-time employees up to the equivalent of 2 days additional paid leave per year to volunteer. We allocate this time in hours to help you engage with your community with ease and flexibility.
- Family Life: For birth and non-birth parents: 12 weeks of paid parental leave for full-time regular employees
- Shared parental leave, and paid emergency parent/carer leave
- Twice yearly development chats and yearly performance reviews
- Learning budget
- Upskilling our employees with company-wide training workshops, materials and resources
- Life Insurance (financial compensation of 2x your salary)
- Special milestones are celebrated with gifts and rewards!