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Depop

Paid Media Specialist

Depop

Paid Media Specialist collaborating with teams to optimize paid social channels. Driving performance across campaigns in a dynamic fashion marketplace environment.

Posted 5/31/2026full-timeLondon • 🇬🇧 United KingdomMid-LevelSeniorWebsite

About the role

Key responsibilities & impact
  • Support in the day-to-day execution, optimisation and reporting of paid social across the funnel
  • Own the creative insights and reporting to a variety of stakeholders across the marketing org.
  • Assist in the development and own the execution of testing roadmaps across paid social channels, contributing ideas for creative, audience and bidding experiments.
  • Work closely with our creative and insights teams to align messaging and targeting strategies with campaign and business objectives.
  • Support the creation of creative briefs, including briefing and coordinating UGC (user-generated content) assets for paid media campaigns.
  • Monitor campaign performance, flagging key trends and making data-led optimisations to maximise a range of KPIs.
  • Help maintain and improve relationships with platform and agency partners.
  • Stay up to date with platform updates, new targeting capabilities and emerging tools to keep our paid social programs ahead of the curve.

Requirements

What you’ll need
  • Hands-on experience managing paid social activity on Meta, TikTok, Pinterest or similar platforms
  • Knowledge of performance KPIs and optimisation techniques across paid social.
  • Confident analysing campaign data and reporting on performance, with solid skills in Excel/Google Sheets and data visualisation tools.
  • Proactive, detail-oriented and organised, with the ability to manage multiple campaigns and deadlines.
  • Strong communicator, comfortable collaborating with cross-functional teams and external partners.
  • Nice to have: Experience working within a retail, e-commerce, or marketplace environment.
  • Previous experience on app first business with MMP knowledge

Benefits

Comp & perks
  • Health + Mental Wellbeing PMI and cash plan healthcare access with Bupa
  • Subsidised counselling and coaching with Self Space
  • Cycle to Work scheme with options from Evans or the Green Commute Initiative
  • Employee Assistance Programme (EAP) for 24/7 confidential support
  • Mental Health First Aiders across the business for support and signposting
  • Work/Life Balance: 25 days annual leave with option to carry over up to 5 days
  • 1 company-wide day off per quarter
  • Impact hours: Up to 2 days additional paid leave per year for volunteering
  • Fully paid 4 week sabbatical after completion of 5 years of consecutive service with Depop, to give you a chance to recharge or do something you love.
  • Flexible Working: MyMode hybrid-working model with Flex, Office Based, and Remote options *role dependant
  • All offices are dog-friendly
  • Ability to work abroad for 4 weeks per year in UK tax treaty countries
  • Family Life: 18 weeks of paid parental leave for full-time regular employees
  • IVF leave, shared parental leave, and paid emergency parent/carer leave
  • Learn + Grow: Budgets for conferences, learning subscriptions, and more
  • Mentorship and programmes to upskill employees
  • Your Future: Life Insurance (financial compensation of 3x your salary)
  • Pension matching up to 6% of qualifying earnings
  • Depop Extras: Employees enjoy free shipping on their Depop sales within the UK. Special milestones are celebrated with gifts and rewards!

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools
paid social managementcampaign optimisationdata analysisperformance KPIsA/B testingbidding strategiesdata visualisationExcelGoogle Sheetsuser-generated content (UGC)
Soft Skills
proactivedetail-orientedorganisedstrong communicatorcollaborationstakeholder managementmulti-taskingcreativityanalytical thinkingrelationship building