dentsu Austria

Manager, Paid Search

dentsu Austria

full-time

Posted on:

Location Type: Remote

Location: Illinois • Missouri • United States

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Salary

💰 $59,000 - $96,025 per year

About the role

  • Focuses on paid search strategy and execution across multiple client accounts, ensuring KPI achievement, budget pacing, and best-practice implementation.
  • Develops keyword strategies, ad copy, bidding approaches, and regulatory submissions while staying current on tools, trends, and competitive insights.
  • Partners closely with analytics and cross-channel teams to deliver insightful reporting, strategic recommendations, and seamless campaign management.
  • Guides client communication, oversees project delivery, and mentors junior team members.
  • Accountable for achievement of KPIs and deadlines across client paid search accounts.
  • Ensures best practice and innovation in all paid search activities; ensures knowledge sharing across teams.
  • Performs keyword research and writes ad copy for new and existing campaigns.
  • Ultimate accountability for pacing and managing account budgets.
  • Implements successful bidding strategies and effective keyword management using a bid management tool such as Google Search Ads 360.
  • Performs regular competitive research analysis for all campaigns.
  • Creates, formats and updates Med/Legal/Regulatory submission documents.
  • Provides strategic and tactical recommendations based on qualitative and quantitative data in partnership with the search senior manager.
  • Leads client reporting for assigned tactics in coordination with the analytics team.
  • Presents and/or leads internal and client status calls and meetings.
  • Works collaboratively with the media team for annual and monthly budget reconciliation.
  • Liaises with other channels (media, programmatic, social & SEO).
  • Main point of contact for Search Engine and third party reps.

Requirements

  • 3+ years of experience in Paid Search, specifically in a digital agency
  • Experience in working with pharma/life sciences clients and/or highly regulated industry a plus
  • DTC & HCP paid search experience preferred
  • Exceptional knowledge of Paid Search, market development and trends
  • Manage the planning, budgeting, and strategic development of SEM campaigns and account structure to increase paid media traffic
  • Experience building SEM submissions off of client websites including KW lists and ad copy development
  • Complete mastery of Search Engines and third party tools (Google Ads, Bing Ad Center & SA360)
  • Experience working with media analytics and budgets
  • Well-honed communication and client presentation skills
  • Ability to think strategically, make innovative recommendations that drive client goals
  • Advanced excel knowledge
  • Strong managerial experience, including experience developing and mentoring a team
  • Ability to think strategically and identify and resolve problems in a client-centric environment.
  • Strong project and resource management skills
  • Excellent communication skills both written and verbal
  • Experience working with financial data and budgets
  • High levels of integrity, autonomy, and self-motivation.
Benefits
  • Medical, vision, and dental insurance
  • Life insurance
  • Short-term and long-term disability insurance
  • 401k
  • Flexible paid time off
  • At least 15 paid holidays per year
  • Paid sick and safe leave
  • Paid parental leave
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
paid search strategykeyword strategiesad copy developmentbidding strategieskeyword managementcompetitive research analysisSEM campaign planningbudget managementdata analysisadvanced Excel
Soft Skills
client communicationproject managementteam mentoringstrategic thinkingproblem-solvingresource managementpresentation skillsinnovationcollaborationself-motivation