dentsu Austria

Director, Content Strategy

dentsu Austria

contract

Posted on:

Location Type: Remote

Location: New York • United States

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Salary

💰 $73 - $119 per hour

Job Level

Lead

About the role

  • Deliver content strategies that support client’s goals, audience needs, and brand strategy, and collaborate with project teams to drive strategic alignment of content throughout the customer experience
  • Author content strategy frameworks and deliverables for service and product design projects including, content audits, matrices, content models, content journey maps, site maps, and migration maps
  • Partner with experience strategists and analysts to conduct in-depth research to understand audience needs, data insights, and competitive landscapes across industries to inform content goals and KPIs
  • Create content governance plans and content supply chain workflows to help clients operationalize and manage content for products and services
  • Develop taxonomy, tagging, and metadata strategies for composable content distribution across owned channels and technology platforms
  • Be a thought leader for Merkle’s content strategy capability, and contribute to growing the practice by creating repeatable frameworks for use across teams and clients

Requirements

  • Bachelor’s degree in a related field and 7+ years of experience in a strategic content role, preferably within an agency environment
  • Ability to drive content strategy while collaborating closely with project teams and client leaders
  • Proven success creating strategic content deliverables including content trends and best-practices, audits, content matrices, content models, journey maps, and taxonomies
  • Experienced with content management systems and measurement platforms
  • Ability to turn data into insights to continuously evolve and refine content strategies/optimization for long-term success
  • Excellent communications skills; must be comfortable presenting strong points of view to executive leadership, client partners, and team leaders
  • Willingness to be a proactive leader in content strategy and on project teams
Benefits
  • paid holidays in accordance with dentsu policy
  • safe and sick time
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
content strategycontent auditscontent matricescontent modelscontent journey mapssite mapsmigration mapstaxonomytaggingmetadata strategies
Soft Skills
collaborationcommunicationleadershipstrategic thinkingdata analysisproactive approachpresentation skills