Account Manager, Pre-Sales
Locala
Director, Audience and Insights
dentsu Austria
full-time
Posted on:
Origin: • 🇺🇸 United States • New York
Visit company websiteSalary
💰 $113,000 - $182,850 per year
Job Level
Lead
About the role
- This role is hybrid and will require one day per week in the New York City office. We are dentsu X, a media agency that believes the best experience wins in the algorithmic era. We are a boutique within the powerhouse of Dentsu. With each client, our team of forward-thinkers and visionaries explore new ways to engage and inspire audiences, leaving a lasting impact, because we always ask 'why', not just what. Our relentless pursuit of excellence sets new standards, inspiring others to follow. Role & Responsibilities As a Director of Audience and Insights you will be responsible for building data solutions within the proprietary dentsu audience platforms to guide insights, strategy, planning, and activation. This role is also responsible for leading the audience strategy across several key dX brands, working hands on and directly with senior level clients, agency partners, and our teams. You will report to the Head of Audience and Insights. Data and Tool Mastery: Being the expert on our proprietary tool and data sets, you will not only be able to utilize the tools and data to their full capacity but able to educate and explain them to other teams and clients Audience creation: Develop audiences within Dentsu data and through the utilization of 1PD, CRM, 3PD, and syndicated data sources Client advisor: Serve as a strategic advisor to key clients, translating business objectives into audience strategies, being clear on how and why you developed audiences for their goals Activation facilitator: Working cross functionally with planning and digital performance teams to publish audiences for activation across a number of partners, DSPs, and platforms Measurement: Collaborate with measurement and analytics to define audience measurement Stay current with industry developments: Staying up to date on audience strategy, data science, and platform activation capabilities so you can utilize and grow in those areas Compelling Storyteller: Craft and deliver compelling audience strategy presentations, with clear insights backed by data and actionable recommendations tailored for partners at every level- from junior to C-Suite executives.
Requirements
- 8+ years of media agency experience in audience and/or data-driven performance Experience with CPG Experience with consumer and insights platforms and systems from MRI-Simmons and GWI to Statista and WARC Experience with building target audiences and creating and developing actionable insights Experience leading new business Client-facing experience Ability to unlock growth opportunities Experience presenting to C-Suite and high value partners Ability to think proactively and drive projects to successful completion
