Trade Marketing Lead

Dentsply Sirona

Trade Marketing Lead driving strategy and execution across Southern Europe for Dentsply Sirona's dental products. Managing brand visibility and distributor relationships in Spain, Portugal, and Italy.

Posted 4/16/2026full-timeL'Hospitalet de Llobregat • 🇪🇸 SpainSeniorWebsite

About the role

Key responsibilities & impact

Owns and executes the regional Trade Marketing plan, translating global strategy into actionable local initiatives.
Leads go‑to‑market activities to drive brand visibility, sell‑in and sell‑out across all key channels.
Manages and challenge distributors to ensure high‑quality, consistent execution in each market.
Leads agencies as an extension of the internal team, ensuring strategic alignment and delivery.
Drives trade activations (online & offline), including campaigns, launches, promotions, materials and channel visibility.
Defines and executes events and training initiatives with measurable business impact.
Owns the Trade Marketing budget, allocates resources strategically and ensures measurable ROI.
Defines KPIs, monitors performance, and makes data‑driven decisions to optimize results.

Requirements

What you’ll need

7–10 years of experience in Trade Marketing or B2B Marketing.
Proven experience managing distributors across multiple markets.
Hands‑on experience leading agencies (not only coordinating).
Strong execution mindset with demonstrated impact on business results.
Analytical, accountable, and comfortable managing multiple stakeholders.
Experience in dental, healthcare or pharma is a strong plus.
Spanish (fluent)
English (business fluent – mandatory)
Italian (highly valued)
Willingness to travel regularly.
Proven experience managing budgets and optimizing ROI.

Benefits

Comp & perks

Equal Opportunity Employer: Dentsply Sirona is an Equal Opportunity Employer. All qualified applicants will be considered without unlawful discrimination or regard for race, color, religion, sex, sexual orientation, sexual or gender identity, national or ethnic origin, age, marital status, disability, genetic factors, military and veteran status, or any other characteristics protected by applicable local law.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Trade MarketingB2B MarketingBudget ManagementKPI DefinitionData AnalysisCampaign ManagementEvent PlanningPromotions ManagementChannel VisibilityPerformance Monitoring

Soft Skills

Execution MindsetAnalytical SkillsAccountabilityStakeholder ManagementLeadershipStrategic AlignmentCommunicationCollaborationProblem SolvingDecision Making