dentolo

Senior Content Manager – Spain

dentolo

full-time

Posted on:

Location Type: Hybrid

Location: Berlin • Germany

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Job Level

Senior

About the role

  • Supporting the successful launch of getolo's pet insurance vertical in Spain with translating / writing impactful and engaging copy for multiple channels, including landing pages, blog-articles, social media posts, emails and other assets.
  • Handling and assigning of incoming content requests, close collaboration with the Local Spanish team as well as with other teams.
  • Developing and executing comprehensive content strategies with the rest of the Content team that align with the company's overall goals and objectives.
  • Collaborating on and executing projects with cross-functional teams, such as Marketing, Design/Creative, Research / CRO and Product, including the coordination of multiple stakeholders and adherence to deadlines.
  • Handling / briefing external content support and ensuring quality management.
  • Creating brand texts for our brands, as well as creating copy for performance-based ads on various Performance Marketing channels, such as SEA, Social Media Paid, Native or CRM emails. Ensuring that all of this content aligns with our tone of voice and brand guidelines.
  • Conducting market research and competitor analysis to stay up-to-date with industry trends and identify opportunities for content optimization.
  • Monitoring and analyzing of content performance using analytics tools to make data-driven decisions and to continuously improve content quality and reach.
  • Implementation of SEO and Social Media best practices and strategies to optimize content for search engines, Facebook, Instagram and TikTok.

Requirements

  • 2+ years of professional experience in a relevant role as a copywriter, editor and/or content manager – ideally in fast-paced environments and areas of insurance, finance or tech (this is just a nice to have).
  • Open-mindedness, proactivity and having joy in facing new challenges together with a talented team, in order to grow and make modern insurance content accessible and understandable for everyone.
  • Excellent written and verbal communication skills, with a keen eye for detail, as well as a top-notch level of grammar, punctuation and sentence structure.
  • Very good organizational and communication skills to ensure a smooth workflow within the team and with other departments.
  • Experience in developing and implementing content strategies for Websites, Social Media or E-Mail-Marketing.
  • Good knowledge of SEO best practices, experience in optimizing content for search engines and tracking the performance with tools such as GSC or Sistrix.
  • Experience in creating organic Social Media content (e.g. raffles) with a good understanding of Social Media market dynamics, including trends, best practices, and audience behavior.
  • Analytical skills and experience in understanding KPIs and in using analytics tools (e.g. Google Analytics) to track content performance and interpret customer insights (e.g. with A/B tests with Hotjar or Optimizely).
  • A sense of how to structure and write copy for Online-Marketing channels, e.g. for Social Media Ads, Google Ads and Native articles.
  • Strategic thinking and problem-solving skills in order to find innovative and effective solutions.
  • Experience in working with content management systems (e.g. Webflow, Ghost), CRM-platforms / email-automation-builders (e.g. Braze) and basic knowledge in HTML/CSS.
  • Good knowledge of Spanish culture, ideally with expertise in the Spanish insurance market.
  • Completed bachelor’s or master’s degree in Marketing, Communications, Journalism, or a related field. Master's degree is a plus, but not a requirement.
  • Native level in Spanish and fluent in English in speech and writing (we would appreciate receiving a resume in English). German is a plus.
Benefits
  • Attractive fixed salary
  • Start with 28 vacation days, with an increase every two years (capped at 30 days). Holidays on December 24th and 31st.
  • Choose between a free Swapfiets bike, a BVG ticket (“Umweltticket”) or a “Deutschlandticket” subsidized by us
  • Work hybrid - from your home office or in our office in Berlin-Mitte
  • Work abroad in the EU for up to 60 days
  • Benefit from free coaching sessions with nilo.health, our mental health tool
  • Test our products yourself! Choose between dentolo, petolo or vitolo
  • Learning Budget starting from 750 € per year
  • Regular (360 degree) feedback
  • Legendary summer and winter parties
  • Regular team events
  • Many discounts on the corporate Benefits Platform
  • Two Community Days per calendar year
  • Pet friendly office
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
copywritingcontent managementcontent strategy developmentSEO best practicesanalytics toolsHTMLCSSperformance marketingA/B testingmarket research
Soft Skills
communication skillsorganizational skillsanalytical skillsstrategic thinkingproblem-solvingproactivityattention to detailteam collaborationopen-mindednessadaptability