dentolo

Performance Content Marketing, Working Student

dentolo

part-time

Posted on:

Location Type: Hybrid

Location: Berlin • Germany

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Job Level

Entry Level

About the role

  • Handle incoming content requests for the Paid Performance Marketing area and work closely with other teams.
  • Write copy for performance-driven ads across various performance-marketing channels for our brands petolo, dentolo and vitolo, such as SEA (Search Engine Advertising), paid social or native articles.
  • Proactively use AI content tools to create copy and support the setup/optimization of existing processes for using Custom GPTs trained for performance purposes.
  • Work closely with our Creative and Growth teams to develop new ad ideas and implement them quickly.
  • Identify current trends and topics in performance marketing to spot and implement opportunities for content optimization.
  • Actively participate in team projects, content creation and process optimizations that can simplify internal ad-creation workflows.

Requirements

  • Enrolled student at a college or university, ideally in communications, marketing, media studies or a related field.
  • Open, proactive and eager to tackle new challenges together with a capable team, grow and make modern insurance content accessible and easy to understand.
  • Strong written and verbal communication skills in German (native-level) and English (fluent).
  • A talent for storytelling and a love for detail in writing.
  • Initial experience with AI tools for content generation and using Custom GPTs (nice to have).
  • High proficiency in grammar, punctuation and sentence structure.
  • Very good organizational and communication skills to ensure a functioning workflow within the team and with other departments.
  • A structured working style to independently handle tasks and meet deadlines alongside a demanding university schedule.
  • Interest in digital advertising, passion for copywriting and a basic understanding of how to craft creative, performance-oriented copy for online marketing channels, e.g., social media ads, Google Ads and native articles.
  • Prior knowledge or experience in content creation or performance marketing is welcome but not mandatory.
  • Interest in insurance topics and/or willingness to learn about this area.
  • The position is designed as a working-student role with flexible hours for 20 hrs/week and offers a great opportunity to gain practical experience in content/performance marketing while broadening your personal horizons.
Benefits
  • Attractive fixed salary
  • Work hybrid — from your home office and our office in Berlin-Mitte
  • Flexible working days
  • Access to free coaching sessions via nilo.health, our mental health tool
  • Try our products yourself — choose between dentolo, petolo or vitolo
  • Legendary summer and winter parties
  • Regular team events
  • Employee discounts via Corporate Benefits
  • Pet-friendly office
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
copywritingperformance marketingcontent creationSEOpaid socialnative advertisinggrammarpunctuationsentence structuredigital advertising
Soft Skills
strong communication skillsstorytellingattention to detailorganizational skillsproactive attitudeteam collaborationstructured working styleadaptabilityeagerness to learnproblem-solving