Marketing

• Lead, implement and supervise marketing initiatives within the region
• Track and optimize the positioning versus competition on all targets (orthodontists, GPs, treatment coordinators, patients)
• Define a bi-annual marketing plan in line with global marketing imperatives and objectives set by the Chief Marketing Officer
• Define and execute the DM regional market strategy to gain a foothold in the specific market/region (Approx. 30% strategy / 70% execution)
• Collaborate with the Chief Marketing Officer and APAC Marketing Head to roll out local initiatives and provide input for global campaigns
• Take responsibility for the regional marketing budget and reporting across communication streams
• Support Sales and Customer Experience teams in the region
• Coordinate with Communication & Design teams to develop content for events, branding, sales enablement, campaigns, and social channels
• Work closely with the Digital Marketing Manager to run drip campaigns, email marketing, re-marketing, and lead generation activities
• Organize and manage events (webinars, congresses, study clubs, masterclasses) to drive ROI and brand awareness
• Initiate and test local activities to drive growth and brand visibility
• Evaluate partnership opportunities and manage external advertising relationships
• Grow a community of advocates through key industry figures, influencers, and professional communities
• Build strong relationships with KOLs and universities, support clinical research and speaker development

Marketing Manager – Japan

Senior Marketing Specialist, APAC

Marketing Manager – Performance & Campaign