Senior Category and New Products Analyst
Dengo Chocolates
full-time
Posted on:
Location Type: Hybrid
Location: São Paulo • Brazil
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Job Level
About the role
- Coordinate the brand's category and product strategy, monitoring monthly results of categories and product launches to achieve established sales targets, seeking growth and market share for each category and new opportunities.
- Monitor and evaluate competitors' activities, including pricing, promotions, initiatives, and campaigns, to identify short-, medium-, and long-term opportunities.
- Establish pricing for new products and adjust positioning through analysis of internal costs and competitor activity, aiming to improve product gross margin and market positioning.
- Prepare briefs for the development of new products/consumables by producing documents with market information to guide the Research & Development team during the product creation process.
- Define promotional strategies in collaboration with internal teams and the commercial department, using price projections to clear remaining inventory from campaigns or one-off actions.
- Register new products in collaboration with the IT team to ensure correct product categorization in the system.
Requirements
- Bachelor's degree in Business Administration, Marketing, Advertising, Engineering, or related fields
- Experience in performance analysis
- Experience in innovation and product development within Marketing
- Advanced Excel
Benefits
- Annual bonus (linked to achievement of targets)
- Meal allowance
- Transportation allowance
- Health insurance (with co-pay)
- Dental insurance (with co-pay)
- Wedding allowance
- Gympass
- Childcare assistance
- Birthday day off
- Maternity leave of 180 days
- Paternity leave of 30 days
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
performance analysisinnovationproduct developmentmarket analysispricing strategypromotional strategyproduct categorizationsales target achievementgross margin improvementadvanced Excel
Certifications
Bachelor's degree