Events Marketing Manager – Experiential, Field Marketing

DemandTec

Events Marketing Manager owning DemandTec’s retail and CPG tradeshows, customer experiences, webinars, and networking events. Converting event investment into qualified pipeline and measurable ROI.

Posted 8/9/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in end-to-end event management, including planning, execution, and performance tracking, with a strong focus on collaboration with Sales and Marketing teams. Proficient in utilizing HubSpot and Zoom for managing virtual and in-person events, ensuring alignment with business goals and maximizing ROI.

Highest-signal resume keywords

B2B Events ManagementWebinar Program OwnershipProject Management SkillsHubSpot ProficiencySales Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Event Lifecycle ManagementBudget ManagementTradeshow Program ExecutionVirtual Event ProductionLead Capture Techniques

Soft Skills

Excellent CommunicationCollaborationCreative Problem Solving

Tools & Technologies

HubSpotZoomEvent Technology Stacks

Industry Keywords

RetailCPGGroceryExperiential MarketingField Marketing

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Own end-to-end planning and execution for core industry events, including Groceryshop, NRF, NACS, FMI Midwinter, and other Retail/CPG/grocery and convenience-channel shows
Manage the full event lifecycle, including contracting, budget, booth strategy and design, sponsorship selection, staffing, shipping/logistics, on-site execution, and post-event wrap-up
Partner with Sales leadership on pre-show account targeting, hosted meeting programs, and happy hour/VIP moments
Build and manage pre-show, on-site, and post-show campaigns across email, LinkedIn, and direct mail
Design and run customer appreciation dinners, receptions, and VIP experiences
Support customer validation and advisory sessions with Customer Success and Product Marketing
Conceive and produce virtual experiential events beyond standard webinars
Own the self-hosted Zoom and HubSpot webinar program from topic development through follow-up sequencing
Partner with Growth and Product Marketing to align virtual events with campaigns, content, and product launches
Plan and execute regional dinners, meetups, and industry mixers
Serve as the primary Marketing liaison to Sales for event attendance and pipeline goals
Build a repeatable pre-, during-, and post-event playbook with target account lists, lead capture and scoring, and SLA'd follow-up
Track and report event performance in HubSpot across Influenced, MQL, SAL, SQL, and Opportunity stages
Own the events budget, negotiate contracts and sponsorships, manage spend, and optimize the event calendar for ROI
Report to the CMO and collaborate with Sales, Product Marketing, Product, Customer Success, Growth, SDRs, and AEs

Requirements

What you’ll need

5–10 years of experience in B2B events, field marketing, or experiential marketing, ideally at a SaaS or technology company selling into Retail, CPG, grocery, or convenience verticals
Track record running tradeshow programs from booth strategy through execution
Experience owning a webinar/virtual events program end-to-end
Demonstrated ability to partner closely with Sales, set joint goals, drive attendee lists, and focus on pipeline outcomes
Experience designing creative, non-standard virtual and in-person activations
Comfort owning budgets and vendor relationships and negotiating contracts
Strong project management skills and ability to manage multiple events simultaneously
Hands-on fluency with HubSpot or comparable marketing automation/CRM for campaign build, lead routing, and ROI reporting
Experience with Zoom for webinar production
Excellent written and verbal communication and comfort presenting plans and results to Sales leadership and executives
Willingness to travel approximately 25%, including some evenings/weekends around show schedules
Nice to have: experience marketing to grocery, CPG, retail, or convenience-store audiences
Nice to have: familiarity with ABM programs and named-account event targeting
Nice to have: experience with lead-capture/badge-scanning tools such as Validar and event technology stacks
Nice to have: portfolio of creative virtual event concepts

Benefits

Comp & perks

Health insurance
Dental insurance
Vision insurance
401(k)
Paid time off
Professional development support