Product Marketing Manager

DemandTec

Product Marketing Manager responsible for DemandTec's platform positioning, messaging, and sales enablement in B2B SaaS. Leading marketing strategy for new product launches in retail and CPG.

Posted 6/13/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $120,000 - $140,000 per yearWebsite

About the role

Key responsibilities & impact

Own the Foundation workstream that gates every other commercial motion: demo videos, a full suite-level and module-level sales kit, and an ROI calculator covering both Revenue Optimization and Trade Intelligence independently and as a combined platform.
Own platform-level positioning and messaging for DemandTec's Revenue Optimization and Trade Intelligence suites.
Develop segment-specific value propositions for enterprise retail, mid-market retail, and CPG audiences, including distinct executive buyer and day-to-day user messaging.
Translate platform capabilities into business outcomes that resonate with category managers, VP Merchants, and CPG Trade Marketing leaders.
Ensure consistent, high-quality messaging across all buyer-facing channels: campaigns, website, events, and sales materials.
Continuously refine positioning based on market feedback, win/loss analysis, and competitive dynamics.
Partner with Product leadership on quarterly release planning and GTM strategy for new capabilities.
Lead launch packages for new features and modules: messaging, product briefs, sales enablement, and campaign inputs.
Drive cross-functional alignment across Product, Sales, Customer Success, and Marketing to execute launches effectively.
Build and own repeatable GTM processes for bringing new capabilities to market on a quarterly release cadence.
Develop and maintain the core sales toolkit: pitch decks, solution briefs, competitive battlecards, demo narratives, and objection-handling guides.
Partner directly with Sales to understand field feedback, competitive pressures, and content gaps, and close them fast.
Create persona-specific tools that support complex, multi-stakeholder buying committees.
Establish a feedback loop with Sales to continuously improve the effectiveness of enablement materials.
Build and maintain deep understanding of the retail and CPG technology market: buyer priorities, industry trends, and competitive positioning.

Requirements

What you’ll need

4 to 6 years of experience in product marketing with a focus on B2B SaaS or enterprise technology
Demonstrated ability to own positioning and messaging for complex, multi-module products across multiple buyer segments
Proven track record developing sales enablement materials that field teams actively use
Experience leading go-to-market planning and execution for product launches in a quarterly release environment
Strong analytical mindset: comfortable with win/loss data, market research, and competitive analysis
Exceptional writing and communication skills: able to distill technical complexity into clear, defensible business value
Ability to operate strategically and execute hands-on across a range of deliverables simultaneously.
Preferred: Experience marketing to enterprise buyers in retail, consumer goods, supply chain, or adjacent industries

Benefits

Comp & perks

Health, dental, and vision insurance
401(k)
Paid time off
Professional development support

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

product marketingsales enablement materialsgo-to-market planningquarterly release planningcompetitive analysismarket researchpositioning and messagingROI calculatorvalue propositionsB2B SaaS

Soft Skills

analytical mindsetexceptional writingcommunication skillsstrategic operationhands-on executioncross-functional alignmentfeedback loop establishmentcomplex problem-solvingstakeholder managementcontent gap closure