Senior Brand Content Manager

Demandbase

Senior Brand Content Manager defining narratives for Demandbase in the AI GTM space. Elevate brand voice through effective storytelling and content strategy.

Posted 7/28/2026full-timeRemote • 🇺🇸 United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in brand marketing and content strategy, with a strong ability to craft compelling narratives and manage diverse content formats. Proven project management skills and a data-driven approach to influence pipeline and revenue goals.

Highest-signal resume keywords

Brand MarketingContent StrategyThought Leadership DevelopmentProject ManagementB2B Marketing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content CreationCopywritingNarrative DevelopmentData AnalysisCampaign ManagementVideo ProductionSocial Media StrategyEbook DevelopmentResearch Report WritingAd Copywriting

Soft Skills

CollaborationAdaptabilityCommunicationCreativitySelf-Starter

Industry Keywords

SaaSB2BContent FormatsEditorial CalendarVisual IdentityPipeline InfluenceExecutive Thought LeadershipBrand IntegrityOmnichannel ContentStakeholder Engagement

About the role

Key responsibilities & impact

Defining Brand & Portfolio Narratives: Lead the development and evolution of Demandbase’s overarching brand story and specific product portfolio narratives. Ensure our messaging is differentiated, consistent, and emotionally resonant.
Thought Leadership Engine: Architect and execute a high-impact thought leadership content strategy. Collaborate with executives and internal experts to turn their insights into authoritative content that shapes category conversations.
Campaign Asset Creation: Direct and create high-quality, high-velocity assets for global campaigns. This includes everything from long-form research reports and white papers to short-form social copy, video scripts, and ad assets.
Brand Video & Visual Content: Champion our video strategy. Lead the development of brand videos, customer testimonial pieces, and educational content that humanizes our AI and makes our technology accessible.
Omnichannel Content Management: Oversee brand content for all channel types (web, social, email, events, sales enablement). Ensure all content aligns with our visual and verbal identity standards while being optimized for its specific medium.
Collaborating for Impact: Work closely with the creative studio to ensure design and copy are locked in synergy. Partner with PMM and Demand Gen teams to ensure content supports specific pipeline and revenue goals.
Operational Excellence: Establish editorial calendars, style guides, and feedback loops that ensure quality and speed. You will move the team from a reactive, request-driven model to a proactive, narrative-led content engine.

Requirements

What you’ll need

8+ years of experience in brand marketing, content strategy, or creative copywriting, preferably in B2B or enterprise SaaS.
Proven ability to craft differentiated, category-defining narratives. You know how to make complex tech sound simple and compelling.
Strong background in developing content across diverse formats: long-form (ebooks, reports) and short-form (social, video scripts, ad copy).
Experience leading executive thought leadership programs—you know how to interview leaders and ghostwrite with a distinct, authoritative voice.
Data-driven mindset: You understand how content directly influences pipeline and can use data to refine your narrative strategy.
Exceptional project management skills: You can juggle multiple high-priority campaigns without losing focus on quality or brand integrity.
Ability to thrive in a fast-paced environment: You are a self-starter who moves fast, embraces change, and loves to experiment with new formats.
Collaborative spirit: You are comfortable working with stakeholders across the organization, from product managers to C-suite executives.

Benefits

Comp & perks

Our Commitment to Diversity, Equity, and Inclusion at Demandbase
Discrimination of any kind is not tolerated
We strive to ensure that every individual has an equal opportunity to succeed and grow, regardless of their gender identity, sexual orientation, disability, race, ethnicity, background, marital status, genetic information, education level, veteran status, national origin, or any other protected status.
We do not automatically disqualify applicants with criminal records and will consider each applicant on a case-by-case basis.
Thoughtful partnerships and direct connections with candidates