Demandbase

Customer Marketing Manager

Demandbase

full-time

Posted on:

Location Type: Remote

Location: United States

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About the role

  • Own customer marketing programs and campaigns with an 1:1 / 1: Few / 1: Many ABM approach.
  • Build and launch 1: Many scaled lifecycle campaigns (e.g., welcome, onboarding, renewal, re-engagement) to drive customer activation and retention
  • Manage and execute 1: Few targeted product and expansion campaigns to increase feature adoption and identify upsell opportunities
  • Support the 1:1 campaigns aligning with key account plans created by the account team
  • Manage campaign setup end-to-end in marketing automation platforms (email, audiences, workflows, QA, and deployment)
  • Partner with stakeholders (CS, Product Marketing, Sales, SDRs) to translate business goals into scalable campaign programs and measurable outcomes
  • Optimize campaigns through testing (A/B, segmentation, messaging) and performance analysis
  • Maintain campaign documentation, workflows, and processes to ensure consistency and scalability
  • Monitor campaign performance and report on key metrics (engagement, conversion, pipeline influence)

Requirements

  • 4–6 years of experience in campaign marketing, lifecycle marketing, or marketing operations, B2B SaaS experience highly preferred.
  • Hands-on experience building and executing campaigns in marketing automation platforms (e.g., Marketo, Pendo, Sendoso direct experience will be a plus)
  • Strong understanding of customer lifecycle marketing, segmentation and ABM strategies
  • Experience partnering cross-functionally with marketing, sales, and customer success teams
  • Detail-oriented with strong QA and project management skills
  • Analytical mindset with the ability to interpret campaign performance and recommend improvements
Benefits
  • Options for up to 100% paid Medical and Vision premiums for employees
  • A flexible PTO policy
  • Paid holidays
  • Access to mental health and wellness resources
  • 401(k) with pre-tax, after tax, and roth options
  • Short-term/long-term disability
  • Life insurance
  • Other great benefits
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
campaign marketinglifecycle marketingmarketing operationscustomer lifecycle marketingsegmentationABM strategiescampaign performance analysisA/B testingproject management
Soft Skills
detail-orientedanalytical mindsetcross-functional collaboration