Demandbase

Analyst Relations Director

Demandbase

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $154,000 - $230,000 per year

Job Level

Lead

About the role

  • Lead a multi-year AR strategy that shifts the market narrative to Demandbase as the AI GTM solution
  • Coach the CEO, CMO, and CTPO for high-stakes briefings and strategy days to ensure consistent, high-impact messaging
  • Lead cross-functional teams to secure "Leader" positions in major reports (e.g., Gartner Magic Quadrants, Forrester Waves)
  • Synthesize analyst feedback to provide actionable insights that directly influence product development and innovation
  • Partner with Sales to leverage analyst validation as a competitive weapon and support high-stakes deal cycles
  • Translate complex technical innovations into differentiated, value-based storylines for the analyst community
  • Manage the AR budget, agency relationships, and a world-class customer reference program
  • Establish KPIs to track sentiment shifts, analyst recommendation frequency, and direct contribution to the sales pipeline

Requirements

  • 8–10+ years in AR or Product Marketing within B2B SaaS (Martech/Salestech preferred)
  • A track record of securing "Leader" placements in top-tier Gartner and Forrester evaluations
  • Extensive experience advising C-level executives and building consensus across leadership teams
  • Mastery in distilling technical product features into compelling, high-level business visions
  • Expert at leading large teams through high-pressure, deadline-driven evaluation cycles
  • Ability to translate vast analyst feedback into clear strategic themes for internal stakeholders
  • Bachelor’s degree in Marketing, Business, or a related field; MBA preferred
Benefits
  • Options for up to 100% paid Medical and Vision premiums for employees
  • Flexible PTO policy
  • Paid holidays
  • Access to mental health and wellness resources
  • 401(k) with pre-tax, after tax, and roth options
  • Short-term/long-term disability
  • Life insurance
  • Other great benefits
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
AR strategyProduct MarketingB2B SaaSGartner evaluationsForrester evaluationsKPI establishmentbudget managementanalyst feedback synthesistechnical product distillationcompetitive analysis
Soft Skills
coachingleadershipcommunicationconsensus buildingstrategic thinkingteam managementhigh-pressure decision makingstorytellinginfluencingcollaboration
Certifications
Bachelor’s degree in MarketingBachelor’s degree in BusinessMBA