Marketing
Demandbase
full-time
Posted on:
Location Type: Remote
Location: United States
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Salary
💰 $132,000 - $198,000 per year
About the role
- Own and scale customer advocacy programs by independently recruiting, engaging, and activating advocates to meet ongoing sales, marketing, analyst, and event reference needs.
- Deliver high-quality customer stories and proof points that represent Demandbase externally across campaigns, website content, sales enablement, owned events, industry tradeshows, and analyst research.
- Lead executive-level customer engagement through Customer Advisory Boards and customer recognition programs, serving as a trusted partner to senior customer stakeholders and internal executives.
- Drive third-party review strategy and execution across platforms such as G2 and Gartner to amplify the voice of the customer and strengthen Demandbase’s competitive positioning.
- Design and execute customer lifecycle gifting programs tied to onboarding, renewal, and advocacy moments that reinforce customer value and support retention outcomes.
- Grow and activate Demandbase's customer community by partnering cross-functionally to increase membership, engagement, and peer-to-peer connection at scale.
Requirements
- 10+ years of experience building and managing customer advocacy and/or community marketing programs in a B2B SaaS environment
- Proven ability to influence and align large, cross-functional teams without direct authority
- Exceptional written, verbal, and presentation skills
- A creative, customer-first mindset with a passion for building meaningful engagement and memorable experiences
- Strong track record of launching new programs, testing novel approaches, and driving measurable impact
- Strong experience in generating and managing 3rd party review sites
- Tech savvy and have past experience utilizing CRM and customer communication tools across email and in-app platforms. Familiarity with Salesforce, Marketo, Churnzero, and Pendo is a plus.
- Having proficiency in customer marketing advocacy software such as Deeto, Slap5, User Evidence, and Gainsight will be a plus.
Benefits
- Options for up to 100% paid Medical and Vision premiums for employees
- Flexible PTO policy
- Paid holidays
- Access to mental health and wellness resources
- 401(k) with pre-tax, after tax, and roth options
- Short-term/long-term disability
- Life insurance
- Other great benefits
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
customer advocacycommunity marketingprogram managementcustomer lifecycle managementthird-party review strategycustomer engagementcustomer recognition programscustomer storytellingB2B SaaS
Soft Skills
influencealignmentwritten communicationverbal communicationpresentation skillscreativitycustomer-first mindsetengagementcollaboration