Own Performance (Start / Stop / Scale)
Act as the decision-maker for where ad spend goes and why
Continuously start new tests based on clear hypotheses and business goals
Confidently stop tactics that dilute true ROI—even if they look strong in platform metrics
Aggressively scale proven audiences, creatives, and placements until diminishing returns
Manage and mentor a small team of specialists (typically 2–3)
Set priorities and ensure the pod is aligned around a clear Start / Stop / Scale roadmap
Build account structures that support continuous testing (Start), pruning (Stop), and scaling (Scale)
Develop and test messaging frameworks tied to audience motivations
Go beyond reporting to explain what’s driving performance and what actions to take next
Coach specialists to think in terms of investments and tradeoffs—not just execution

Requirements

3–6 years of experience in paid social, performance marketing, or a similar analytical role
Hands-on experience managing campaigns on Meta (additional platforms like TikTok, LinkedIn, Reddit, etc. are a plus)
Strong analytical thinking and comfort working with data to drive decisions
Ability to evaluate performance beyond platform metrics (e.g., ROI, CAC, LTV)
A structured approach to testing and optimization using a Start / Stop / Scale mindset
Attention to detail and a high standard for accuracy
Comfort managing multiple accounts and priorities at once
A collaborative mindset with the ability to lead and develop others

Benefits

Comprehensive (100% company-paid) health coverage for employees & their families, including medical, dental, and vision insurance.
FSA and HSA health options with a company contribution.
Life Insurance and Disability Coverage
401(k) plan with a 4% match/company contribution
Generous vacation, sick leave, and paid holidays
Up to 3 months of paid time off for new parents
$1,250 annual reimbursement for health and well-being (gym membership, ski passes, meal plans, fitness equipment, etc.)
Newly built and designed office exclusively for Delve Deeper with local restaurants, shopping, and hiking/biking trails.
Large common areas filled with snacks, beverages, and regularly catered meals!

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

performance marketingpaid socialcampaign managementanalytical skillsdata analysistesting and optimizationROI evaluationCAC evaluationLTV evaluationmessaging frameworks

Soft Skills

decision-makingmentoringprioritizationcollaborationleadershipattention to detailanalytical thinkingstructured approachcoachingcommunication