Product Commercialization Director

Deluxe

Director of Product Commercialization managing go-to-market strategy for Merchant Services. Overseeing cross-functional execution and revenue initiatives for product offerings.

Posted 5/29/2026full-timeFort Worth • Texas • 🇺🇸 United StatesLeadWebsite

About the role

Key responsibilities & impact

Own end to end go to market strategy and execution for Merchant Services products
Lead cross functional GTM orchestration across Product, Sales, Revenue Operations, Marketing, Digital/.com, and external partners
Develop launch plans, sales enablement materials, customer messaging, and business cases
Build and institutionalize the product commercialization capability by creating new processes, frameworks, and operating norms
Drive sustainable revenue growth by improving attach rates, conversion, and cross‑sell through effective packaging, pricing, launch execution, and enablement

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business Administration or similar
7 years’ experience in product commercialization, marketing and go-to market execution
Experience serving SMB and mid‑market customers , including through banks and ISV partnerships
Must be 18 years of age or older

Benefits

Comp & perks

Healthcare (Medical, Dental, Vision)
Paid Time Off, Volunteer Time Off, and Holidays
Employer-Matched Retirement Plan
Employee Stock Purchase Plan
Short-Term and Long-Term Disability
Infertility Treatment, Adoption and Surrogacy Assistance
Tuition Reimbursement

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

go to market strategyproduct commercializationsales enablementcustomer messagingbusiness case developmentpackagingpricinglaunch executioncross-sellattach rates

Soft Skills

leadershipcross-functional collaborationorganizational skillscommunication skillsstrategic thinkingproblem-solvingproject managementanalytical skillsnegotiationcustomer focus

Certifications

Bachelor’s degree in MarketingBachelor’s degree in Business Administration