Delta Investment Tracker

Product Marketing

• Define and document brand positioning, value propositions, and messaging frameworks for both Delta and eToro Club covering new features, subscription tiers, and campaigns.
• Lead campaign narrative for Delta PRO and eToro Club's subscriptions.
• Write and maintain tone-of-voice guidelines that work across both brand contexts. Ensuring Delta and Club feel distinct yet coherent within the eToro ecosystem.
• Design high-quality marketing assets across all channels for both Delta and eToro Club: website hero sections, landing pages, performance marketing creatives (social, display, video), email templates, push notification visuals, and in-app upsell moments.
• Own the App Store visual presence for Delta. Screenshots, feature graphics, and store listing creative. In collaboration with the ASO workstream.
• Produce "taste" concepts and campaign mockups to pitch new marketing directions to stakeholders across both products.
• Partner with growth leads on Delta PRO upsell campaigns and eToro Club subscriber acquisition and lifecycle communications: welcome flows, tier upgrade nudges, trial-expiry sequences.
• Support product and feature launches across both brands with a full creative suite: visuals, CRM touchpoints, and social assets.
• Maintain and evolve the Delta visual identity system, ensuring consistency across: product, marketing, and external communications.
• Support the eToro Club visual identity, ensuring the Club brand feels premium and ownable while remaining coherent with eToro's broader brand.
• Coordinate with product design to keep marketing and product visual languages aligned across both products.
• Coordinate digital activation campaigns with our partners (including top tier Football clubs!).

Product Marketing Designer