Delta Dental of Idaho

Marketing

• **ESSENTIAL FUNCTIONS**
• Manage, maintain, and optimize the Delta Dental of Idaho public website using Adobe Experience Manager (AEM), ensuring content accuracy, usability, accessibility, brand consistency, and alignment with business objectives.
• Partner closely with the IT team to support updates and enhancements to secure member, provider, employer, and broker portals, including content updates, testing, and coordination of releases.
• Oversee website content lifecycle management, including page creation, updates, archiving, redirects, and governance standards to ensure a high-quality and compliant digital experience.
• Implement and manage Search Engine Optimization (SEO) best practices across the website and digital content, including keyword research, on-page optimization, technical SEO considerations, performance monitoring, and traffic analysis to improve organic search visibility.
• Monitor website performance using analytics tools, tracking metrics such as traffic, engagement, conversions, and user behavior; analyze results and provide insights to support continuous improvement.
• Support digital marketing initiatives that drive awareness, engagement, and lead generation, ensuring campaigns align with website strategy and direct users to optimized digital experiences.
• Plan, execute, and optimize paid digital advertising campaigns in collaboration with internal partners and external vendors, with a focus on driving qualified traffic to key website pages.
• Collaborate with the Marketing and Social Media Specialist to support social media advertising efforts and evaluate performance to improve visibility and engagement.
• Work cross-functionally with content, design, development, marketing, compliance, and IT teams to ensure digital initiatives are executed accurately, securely, and on schedule.
• Coordinate with third-party agencies and Delta Dental Association partners to support website functionality, content standards, and shared digital initiatives.
• Stay informed on website management, digital experience, accessibility, security, and digital marketing best practices to recommend enhancements and ensure compliance with evolving standards.
• Build effective working relationships with internal stakeholders to support organizational goals and ensure digital platforms meet business and user needs.
• Demonstrate a commitment to the organization’s vision, mission, values, code of ethics, and compliance and security standards.
• Perform other duties as assigned.

Digital and Web Experience Marketing Manager