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About the role
Key responsibilities & impact- Support the definition of local brand and media strategy, translating global guidelines into effective local plans, ensuring consistency and business impact.
- Lead the planning, allocation, and optimization of ATL media budgets, working closely with local media agencies and global teams.
- Drive the execution of multi-channel campaigns, working closely with local and global stakeholders and cross-functional teams to ensure full-funnel alignment and maximize campaign impact.
- Collaborate with global brand teams to coordinate the creative development and localization process of global brand campaigns, ensuring all assets are aligned with local needs and objectives.
- Contribute to defining KPIs and measurement frameworks, working closely with BI and Data Science teams to analyze performance, derive actionable insights, and optimize future activities.
- Manage day-to-day relationships with media and creative agencies, ensuring high-quality execution and alignment with strategic objectives.
Requirements
What you’ll need- 4–6 years of experience in brand and media roles (agency or in-house).
- Good knowledge of the Italian media landscape, including key ATL channels (TV, VOD/BVOD, OOH, Radio) and main agencies and vendors.
- Experience in planning and executing multi-channel campaigns, with increasing level of ownership.
- Solid understanding of campaign measurement and performance analysis; familiarity with brand and ATL measurement methodologies (e.g. TV effectiveness, brand lift, econometrics/MMM) is a strong plus.
- Highly skilled in the English language, both written and spoken, with the ability to work in an international environment.
- Strong strategic and executional mindset, with the ability to manage complexity, prioritize effectively, and deliver against multiple projects in a fast-paced environment.
- Highly proactive and solution-oriented, with a self-starter attitude, strong sense of ownership, and ability to navigate ambiguity and change.
- Excellent stakeholder management and communication skills, with the ability to influence cross-functional teams and manage agency relationships effectively.
Benefits
Comp & perks- Healthcare
- Well-being
- Parental leave
- Pensions
- Generous annual leave allowances including time off to support a charitable cause
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
brand strategymedia strategymulti-channel campaignscampaign measurementperformance analysisTV effectivenessbrand lifteconometricsbudget allocationlocalization process
Soft Skills
strategic mindsetexecutional mindsetprioritizationproactivesolution-orientedstakeholder managementcommunication skillsinfluencingself-starternavigating ambiguity