Degusta Box

Performance Marketing

• Implement and optimise Meta and Google ads acquisition marketing campaigns (and other channels like Bing or TikTok)
• Analyse campaign performance and drive testing initiatives and decisions based on data
• Set up and optimise prospecting and retargeting strategies
• Analyze and report different performance metrics: CPA, CPC, CPM, ROI, CTR, CR, LTV
• Manage campaign expenses, stay on budget, estimate monthly costs and reconcile discrepancies
• Keep up to date with Meta and Google Ads best practices, bid management systems, keyword development tools, and industry research
• Work closely with the creative department to optimize campaign materials
• Collaborate with the technical team to ensure right tracking and the overall journey of the users
• Brainstorm new and creative growth strategies
• Take full ownership of this marketing channel and work under a monthly user acquisition target

Paid Media Specialist