Associate Director, Patient & Digital Marketing

Definium Therapeutics

Associate Director of Patient & Digital Marketing at Definium Therapeutics driving marketing initiatives for psychiatry treatments. Collaborating across teams to ensure successful product launch and market engagement.

Posted 6/1/2026full-timeRemote • New York • 🇺🇸 United StatesSenior💰 $181,377 - $204,225 per yearWebsite

About the role

Key responsibilities & impact

Develop and execute patient / consumer marketing strategies and annual brand plans to support the successful launch and commercialization of DT120
Manage key patient marketing initiatives across the product lifecycle, including pre-launch planning, audience segmentation, campaign execution, performance measurement, and optimization
Drive digital patient engagement strategy, including branded and unbranded web experiences, CRM, social media, search, and other non-personal promotional initiatives
Oversee the promotional review process (MLR/PRC) to ensure all patient-facing marketing materials are compliant with regulatory requirements
Partner with Medical Affairs, Market Access, Patient Services, Sales, and cross-functional commercial teams to align patient engagement strategies with broader business objectives
Direct external agency partners across creative, digital, media, analytics, and market research to deliver high-impact, ROI-driven initiatives within budget
Translate patient, caregiver, and market insights into actionable strategies that strengthen engagement, differentiation, and launch readiness
Support patient advocacy, congress, and community engagement initiatives that enhance awareness, education, and brand presence

Requirements

What you’ll need

Bachelor’s degree in Life Sciences, Marketing, Business, Communications, or related discipline; advanced degree preferred
Minimum 8 years in the pharmaceutical, biotech, or healthcare industry, with experience in patient / consumer marketing, digital marketing, and product launch support
Deep understanding of pharmaceutical regulations governing patient / consumer promotion and digital communications
Experience with branded and unbranded patient / consumer marketing required
Proven ability to lead initiatives and influence cross-functional teams in a matrixed environment
Proficiency in analyzing market trends, competitive intelligence, patient insights, and campaign performance to inform strategic decision-making
Skilled in cross-functional collaboration; intellectually curious, solutions-oriented, and effective at communicating and socializing strategic recommendations
Launch experience in the U.S. pharmaceutical market required
Experience with digital engagement platforms, CRM, web strategy, social media, and non-personal promotion required
Experience in CNS / psychiatry, specialty pharmaceutical, or complex treatment categories preferred
Experience with REMS products or novel treatment delivery models preferred
Ability to synthesize complex clinical, market, and customer data into actionable strategies
Strong presentation skills and ability to influence senior, cross-functional, and agency stakeholders
Ability to travel as required; average 10–20%, with higher travel during key launch periods

Benefits

Comp & perks

100% paid health benefits including Medical, Dental and Vision for you and your dependents
401(k) program with company match and vesting after the turn of the first month after your start date
Flexible time off
Generous parental leave and some fun fringe perks!

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

patient marketingdigital marketingproduct launch supportaudience segmentationcampaign executionperformance measurementmarket analysiscompetitive intelligencepatient insightsregulatory compliance

Soft Skills

leadershipcross-functional collaborationcommunicationstrategic thinkinginfluencingproblem-solvingpresentation skillsintellectual curiositysolutions-orientedstakeholder engagement