Senior Product Manager, HCP Marketing

Definium Therapeutics

Senior Product Manager developing and executing HCP marketing strategies for Definium Therapeutics' lead brand. Collaborating across teams to optimize promotional initiatives for successful product launches.

Posted 5/21/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $170,000 - $197,911 per yearWebsite

About the role

Key responsibilities & impact

Support development and execution of HCP marketing strategy aligned with brand objectives and commercial priorities
Contribute to brand planning, launch readiness, and tactical planning processes
Help shape HCP promotional strategy and messaging based on customer insights, market dynamics, and competitive intelligence
Translate complex scientific and clinical data into clear, compelling HCP-focused promotional narratives
Identify opportunities to optimize HCP engagement across customer touchpoints and channels
Lead development and execution of HCP promotional initiatives to support brand performance and launch objectives establishing scalable commercial processes and operating discipline within a growing organization
Own assigned promotional workstreams from strategy through execution, measurement, and optimization ensuring flawless delivery while balancing speed, quality and compliance
Develop tactical plans aligned with approved strategic direction, including timelines, budgets, and execution plans
Serve as primary day-to-day marketing lead with the AOR across HCP promotional initiatives
Provide clear strategic direction, feedback, and decision-making to agency partners to ensure high-quality deliverables
Partner closely with Medical, Regulatory, Legal, Commercial Operations, Sales, Market Access, Analytics, and Market Research teams to drive aligned execution
Lead promotional materials through review and approval processes in partnership with cross-functional stakeholders
Leverage market research, analytics, field insights, and competitive intelligence to inform decision-making
Monitor performance of promotional initiatives and identify opportunities for optimization
Manage HCP marketing budgets across assigned initiatives tracking timelines, milestones, deliverables, and agency spend

Requirements

What you’ll need

Minimum bachelor’s degree required; advanced degree (MBA, PharmD, MS, or related field) preferred
Minimum 7 years pharmaceutical or biotech commercial experience
HCP marketing experience with demonstrated promotional ownership
Proven experience developing and executing HCP promotional campaigns
Ability to translate scientific complexity into effective commercial promotion
Strong strategic thinking with demonstrated executional excellence
Strong cross-functional collaboration and stakeholder management capabilities
Strong communication and platform skills (will be the face of marketing to the field force)
Analytical mindset with ability to draw actionable insights from multiple data sources
Experience managing agency partners required
Experience working within promotional review / MLR processes required
Launch experience strongly preferred
CNS / psychiatry / specialty pharmaceutical experience preferred
Experience in small biotech or fast-paced growth environments strongly preferred
Up to 40% travel will be required based upon business needs.

Benefits

Comp & perks

100% paid health benefits including Medical, Dental and Vision for you and your dependents
401(k) program with company match and vesting after the turn of the first month after your start date
Flexible time off
Generous parental leave and some fun fringe perks!

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

HCP marketingpromotional campaignsmarket researchanalyticsbudget managementpromotional review processeslaunch experiencestrategic planningexecutional excellencestakeholder management

Soft Skills

strategic thinkingcross-functional collaborationcommunication skillsanalytical mindsetdecision-makingfeedback provisionoptimizationcustomer insights translationproject managementleadership

Certifications

Bachelor's degreeMBAPharmDMS