Senior Director, Marketing

Definium Therapeutics

Senior Director, Marketing responsible for launching DT120 at Definium Therapeutics. Leading strategic marketing plans while collaborating with regulatory, medical, and sales teams to achieve corporate goals.

Posted 5/15/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $251,775 - $294,965 per yearWebsite

About the role

Key responsibilities & impact

Develop annual marketing plans, brand strategies, and value propositions for DT120
Manage the entire product lifecycle from pre-launch to post-launch, including market assessment, segmentation, and differentiation, execution, measurement, and optimization
Oversee the promotional review process (MLR/PRC) to ensure all marketing materials, including digital and print, are compliant
Partner with R&D, Medical Affairs, Market Access, and Sales teams to shape evidentiary needs and support commercial objectives
Direct external advertising/media/market research agencies and manage marketing budgets to ensure high-ROI initiatives
Drive digital strategy, including Veeva systems, social media, and web initiatives to engage Healthcare Professionals (HCPs) and patients
Identify and build relationships with Key Opinion Leaders (KOLs) to support scientific exchange and brand positioning. Drive congress and advisory board planning and execution

Requirements

What you’ll need

Bachelor’s degree in Life Sciences, Marketing, Business or related discipline, advance degree preferred (MBA preferred)
Minimum 15 years in the pharmaceutical, biotech, or healthcare consulting industry, with experience in product launch and brand management
Deep understanding of pharmaceutical regulations governing HCP and consumer promotion
Experience with HCP and Patient/Consumer marketing required
Proven ability to lead, mentor, and build high-performing teams, often in a matrixed environment required
Proficiency in analyzing market trends, competitive intelligence, and financial models for forecasting
Skilled with cross functional collaboration and astute at influence, curious to learn from others, driven to share outputs and socialize commercial strategy and objectives
Experience with REMS product preferred
Launch experience in the US market required
Ability to synthesize complex data into actionable strategies
Strong presentation skills and ability to influence senior, cross functional and sales team stakeholders
Ability to travel as required. Average 10-20%, reaching 50% or more in some months

Benefits

Comp & perks

100% paid health benefits including Medical, Dental and Vision for you and your dependents
401(k) program with company match and vesting after the turn of the first month after your start date
Flexible time off
Generous parental leave and some fun fringe perks!

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

product lifecycle managementmarket assessmentsegmentationdifferentiationdigital strategyfinancial modelingmarket trends analysisHCP marketingbrand managementREMS product experience

Soft Skills

leadershipmentoringcross-functional collaborationinfluencepresentation skillsstrategic thinkingrelationship buildingcuriosityteam buildingcommunication

Certifications

Bachelor’s degree in Life SciencesBachelor’s degree in MarketingBachelor’s degree in BusinessMBA (preferred)