
Product Manager, Audience Platforms – Taxonomy
Definitive Healthcare
full-time
Posted on:
Location Type: Remote
Location: United States
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Salary
💰 $70,000 - $100,000 per year
About the role
- Own the roadmap, execution, and operational health of one of Definitive Health’s audience activation platforms
- Drive prioritization decisions and define requirements
- Ensure audience products are built correctly, refreshed on time, documented properly, and live across partner platforms
- Execute audience QA processes, including validation and refresh cycles
- Monitor data quality, freshness, and completeness across audience builds
- Work with key AdTech partners and the Digital Partner team to syndicate audiences downstream for activation
- Own performance monitoring across downstream platforms, including match rate analysis and issue resolution
Requirements
- 5+ years of experience in AdTech, Martech, digital audience, or data platform environments
- At least 2–3 years in a product management or product ownership capacity
- Working knowledge of launching data or audience products into third-party marketplaces or partner platforms
- Understanding of programmatic advertising, audience creation, taxonomy design, and audience onboarding workflows
- Demonstrated experience owning backlog prioritization and driving roadmap execution independently
- Comfort working with data engineering, data science, and analytics teams to build data products
- Analytical mindset with the ability to interpret data, diagnose issues, and translate insights into roadmap actions
- High bias for action, curious, organized and eager to grow in a fast moving environment
- Strong stakeholder management skills with the ability to influence cross-functional partners and communicate tradeoffs clearly.
Benefits
- Medical coverage
- Dental coverage
- Vision coverage
- Unlimited paid time off
- 401(k) plan with employer contribution
- Participation in bonus plans
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
product managementdata productsaudience activationdata quality monitoringprogrammatic advertisingaudience creationtaxonomy designaudience onboarding workflowsbacklog prioritizationroadmap execution
Soft Skills
analytical mindsetstakeholder managementinfluencecommunicationorganizationcuriositybias for actionproblem diagnosisinsight translationcross-functional collaboration