Definiti LLC

Growth Marketing Manager

Definiti LLC

full-time

Posted on:

Location Type: Remote

Location: Pennsylvania • United States

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About the role

  • Develop and execute multichannel growth strategies across paid, owned, and earned channels with a close focus on opportunities to generate leads and cross-sell to our current customer base
  • Build and manage a structured marketing roadmap (A/B tests, funnel optimization, landing page tests, etc.)
  • Create and accelerate an email strategy that encompasses drip campaigns and newsletters and leverages retargeting across other platforms
  • Establish and own key growth metrics such as LTV, conversion rates, and retention and deliver against cross-selling revenue targets
  • Collaborate with sales and operations teams to implement growth loops and improve onboarding flows
  • Manage paid acquisition campaigns (search, social, display, programmatic) with a focus on efficiency and scale
  • Develop segmentation strategies and personalized messaging across email and SMS
  • Report on performance, insights, and recommendations to leadership
  • Analyze performance data to identify trends, opportunities, and bottlenecks across the customer journey
  • Stay current on growth tools, emerging platforms, and best practices

Requirements

  • High school diploma or GED required
  • Bachelor’s degree in marketing, Communications, or a related field required
  • 3+ years of relevant marketing experience required
  • Experience with a CRM and marketing automation platform is required
  • HubSpot experience preferred
  • Strong understanding of social media ads, email marketing, and SEO/SEM, and customer lifecycle marketing required
  • Familiarity with creative tools like Canva, Adobe Creative Suite, or similar preferred
  • Experience in retirement services, financial services, or other regulated industries preferred
  • Experience marketing to financial advisors, retirement plan sponsors, or HR professionals preferred
Benefits
  • A virtual-first work philosophy for most jobs
  • 401(k) with up to 4% match
  • Flexible PTO allows you to take the time you need for wellness, vacations, and personal matters. We foster a trusting environment where employees manage their workloads responsibly. Time off doesn’t accrue.
  • 12 paid holidays, 2 paid floating holidays, and your birthday is a holiday
  • Paid Parental Leave
  • A variety of medical, dental and vision plan options including Definiti subsidized premiums
  • Company-paid life insurance and short-term disability insurance
  • Bonus plan eligibility
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
A/B testingfunnel optimizationemail marketingdrip campaignsretargetingsegmentation strategiescustomer lifecycle marketingconversion ratesLTVretention
Soft Skills
collaborationcommunicationanalytical skillsstrategic thinkingleadership
Certifications
Bachelor’s degree in marketingBachelor’s degree in Communications