Map and manage the customer journey, aligning measurable marketing efforts to drive adoption and value realization.
Maintain and grow the Deepwatch Guardian Advocacy Program (our customer reference program).
Build specific programs and initiatives to drive customer engagement across Gartner Peer Reviews, G2.com, Trust Radius, etc.
Support customer onboarding and develop a new customer tool kit for easy transition.
Support customer communications across Deepwatch including weekly threat intelligence reports, new content outreach, etc.
Manage and write customer case studies, secure customer references, quotes, and customer testimonials (video or written).
Drive content and planning for customer advisory board meetings and other customer events together with Corporate Marketing, Product Marketing/Management.
Assist in managing/owning corporate and customer events including industry trade shows, CABs, SKO, and channel partner events.
Secure content for and write monthly customer newsletter.
Serve as a role model of Deepwatch’s Core Values and coach and encourage others to model these values.
Embody the Deepwatch Leadership Attributes of ownership, delivering results, hiring & developing the best talent in the industry, having backbone and ability to disagree and then commit, and earning trust.

Requirements

Have a Bachelor's degree in a relevant field such as Marketing
Possess 5-7+ years of experience in customer marketing or product marketing of enterprise software or technology offerings, cybersecurity experience is preferred
Have proven experience with technical products and developing customer messaging to create compelling stories
Have demonstrable content creation skills
Have very strong written and presentation communication skills
Demonstrate a proven track record of working independently with the ability to both lead and participate in projects
Possess experience and/or knowledge of EDR, XDR, VM, MDR/MSSP and/or SIEM technologies
Possess experience and/or knowledge of Deepwatch alliance partners’ technologies (Splunk, Cybereason, Crowdstrike, Tenable, PAN, etc.)

Benefits

Medical, dental, vision, and disability insurance
Flexible Time Off (FTO), 12 company holidays, sick leave and 8-Weeks Paid Parental Leave
Unique professional development benefits with Annual “development dollars” to support our people growth and development
Wellness contests and monthly educational programs
401(K) retirement program

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

customer marketingproduct marketingcontent creationcustomer messagingtechnical productscybersecurityEDRXDRVMMDR/MSSP

Soft Skills

written communicationpresentation skillsindependent workleadershipteam participationcoachingencouragementownershipresults-orientedtrust building