Marketing Manager, B2B

DeepUp

full-time

Posted on: 1/9/2026

Location Type: Hybrid

Location: Bonn • Germany

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About the role

You are responsible for our B2B marketing end-to-end — from systems and processes to measurable impact on leads and growth.
You further develop HubSpot as our central CRM and own automations, lead nurturing, funnel logic and scoring.
You define relevant KPIs, ensure clean tracking, and derive concrete optimizations from the data.
You continuously develop the website, landing pages and funnels — with a clear focus on conversion and lead quality.
You systematically build visibility and demand for complex products through SEO, content, newsletters and LinkedIn.
You manage performance campaigns (Google/LinkedIn), allocate budgets strategically and assess impact.
You plan and execute trade shows and events pragmatically, from preparation to on-site implementation.
You ensure marketing reaches sales — with materials, messaging and content that genuinely support the sales team in closing deals.

At least 3 years of relevant B2B marketing experience, ideally in a SaaS, tech or software environment at a startup or scale-up.
You work with KPIs, analyses and reporting and can create evaluations independently (e.g., in Excel / Sheets).
You have strong hands-on experience with HubSpot and experience with GA4, WordPress and common ads platforms (Google / Meta).
You understand B2B sales, customer journeys and content for complex or technical products.
You communicate effortlessly in German (C2) and English (C1) and are flexible for trade show appearances and events.
You take ownership, recognize when action is needed and drive initiatives forward. Delivery is more important to you than perfection.

Benefits

Work hybrid or fully remote — the choice is yours
Use our company pension plan with commission-free rates — because your future matters to us!
First day on-site in Bonn — including a team lunch and introduction to DeepUp (remote start also possible)
Team events at our modern Bonn office focused on networking and shared enjoyment
A cozy coffee lounge to relax during your breaks
Buddy program for a successful onboarding
Shape your (work)day flexibly in coordination with your team
Modern work equipment tailored to your needs
Enjoy 30 days of vacation plus Christmas Eve and New Year's Eve as additional fixed days off

Tip: use these terms in your resume and cover letter to boost ATS matches.

B2B marketinglead nurturingfunnel logicKPI definitionSEOcontent marketingperformance campaignsdata analysisreportingcustomer journey

ownershipinitiativeflexibilitycommunication