Product Marketing Manager

DeepIP

Product Marketing Manager managing the storytelling and training for DeepIP's product. Collaborating closely with Sales, Customer Success, and other teams to ensure user adoption and understanding.

Posted 7/28/2026full-timeBrooklyn • New York • 🇺🇸 United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B SaaS product marketing, focusing on creating compelling narratives and visual content that enhance user understanding and adoption. Proficient in instructional writing and maintaining demo flows to support sales and customer success.

Highest-signal resume keywords

B2B SaaS ExperienceDemo Flow OwnershipStrong Instructional WritingVisual Content ProductionHigh-Growth Startup Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Instructional WritingContent CreationVisual DesignOnboarding Material DevelopmentCase Study DevelopmentMarket Report WritingFeature Narrative TranslationTraining Material ProductionUser Guide WritingSales Demo Maintenance

Soft Skills

CollaborationCommunicationProblem-SolvingAdaptabilityCreativity

Industry Keywords

Product MarketingIPPatentsLegal ServicesSales EnablementCustomer SuccessDemand GenerationHigh-Growth StartupContent StrategyUser Adoption

About the role

Key responsibilities & impact

Be the translator between what DeepIP builds and how everyone else experiences it — Sales, Customer Success, prospects, and new users.
Own the product's story end to end: the demo that shows it, the visuals and materials that explain it, the training that spreads it internally, and the guides and onboarding emails that help users actually adopt it.
Design a repeatable release process: for each significant release, translate the feature list into a structured problem/solution narrative with clear value and a named persona.
Work with the Demand Gen to plan 360 campaigns that resonate and generate pipeline
Own and maintain the core demo flow — the story Sales tells, end to end.
Produce the illustrations, diagrams, and visual materials that explain how the product works — for decks, one-pagers, in-app moments, and the demo itself.
Run training sessions for Sales and CS whenever the product or demo changes, and check that the story actually landed.
Write how-to guides that actually make sense — clear, task-oriented, written from the user's confusion outward rather than the feature inward.

Requirements

What you’ll need

B2B SaaS background, ideally in a product marketing or product-adjacent content role
Experience in IP, patents, or legal services — either as a marketer or as a practitioner
Experience at a high-growth, Series A/B startup
Demo flow ownership — building and maintaining a sales demo flow in a fast-shipping environment, keeping it current as the product evolves
Strong instructional writing — how-to guides, onboarding emails, or training material that a confused user or new rep can actually follow
A portfolio demonstrating long-form content: case studies, whitepapers, market reports, or similar. Quality matters more than volume.
Genuine, hands-on comfort producing visual content: illustrations, diagrams, or product explainer visuals (not just briefing a designer)
Comfortable sitting in QA/release conversations and asking "will anyone understand this?"
A maker's instinct: default to producing the asset yourself rather than routing it to someone else

Benefits

Comp & perks

Flexible work arrangements
Professional development