Deephaven Mortgage

SVP, Marketing Technology

Deephaven Mortgage

full-time

Posted on:

Location Type: Hybrid

Location: Charlotte • North Carolina • United States

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Salary

💰 $175,000 per year

Job Level

Lead

About the role

  • Define and own the Marketing Technology vision to support aggressive non-QM loan production growth targets in the B2B space
  • Partner with executive leadership, sales, and operations to align MarTech investments with business goals, sales enablement, and channel expansion
  • Serve as the primary champion for digital transformation in marketing and partner engagement
  • Lead or advance the integration and optimization of marketing technology platforms (CRM, marketing automation, partner portals, data enrichment tools, content management, and SEO/SEM platforms, etc.)
  • Oversee lead management systems and ensure seamless integration with CRM and other loan production systems
  • Drive personalization, segmentation, and targeting strategies for wholesale brokers, correspondent lenders, and loan originators
  • Develop and deploy marketing campaigns that educate and attract mortgage brokers and lenders to non-QM products, including DSCR, bank statement, asset depletion, and 2nd lien loans
  • Leverage data analytics to identify growth opportunities in underserved segments and geographies
  • Partner with product and sales teams to create digital sales enablement tools specific to non-QM lending
  • Establish a marketing analytics framework to measure lead quality, conversion rates, cost per funded loan, and marketing ROI
  • Implement AI and predictive analytics to forecast pipeline performance and optimize channel spend
  • Drive A/B testing and performance optimization across digital assets and campaigns
  • Build, mentor, and inspire a high-performance marketing technology team
  • Foster a culture of innovation, agility, and data-driven decision-making
  • Provide leadership in change management as new tools and processes are implemented

Requirements

  • 6+ years of marketing leadership experience
  • A minimum of 5 years in the mortgage industry, with at least 2 years preferred in a non-QM or non-agency lending environment
  • Proven track record in B2B mortgage marketing technology strategy and execution
  • Expertise in CRM systems (Salesforce), marketing automation platforms, and advanced analytics tools
  • Experience implementing AI and machine learning tools for marketing and sales enablement in mortgage
  • Knowledge of compliance and regulatory considerations for mortgage marketing (RESPA, UDAAP, TCPA, etc.)
  • Strong understanding of wholesale and correspondent mortgage channels
Benefits
  • Comprehensive health insurance starting on day one of employment
  • Generous employer-matched 401(k) plan
  • Competitive maternity and paternity leave
  • Personalized Time Off for What Matters
  • Philanthropy Committee that creates charitable initiatives
  • Mentorship opportunities for career development
  • Exclusive discounts on travel, tech, pets, legal, and more
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketing technology strategydigital transformationdata analyticsA/B testingperformance optimizationlead management systemspersonalization strategiessegmentation strategiescampaign developmentAI and machine learning implementation
Soft Skills
leadershipmentoringinnovationagilitydata-driven decision-makingchange managementcollaborationcommunication