Deel

Strategic Alliances Marketing Manager

Deel

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇬🇧 United Kingdom

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Job Level

Mid-LevelSenior

About the role

  • Own the strategy, creation, and execution of scalable partner marketing campaigns that drive awareness, enablement, and co-sell activation across Deel’s partner ecosystem.
  • Design and execute repeatable marketing campaigns across the partner lifecycle, including co-branded plays, ABM programs, and demand-gen initiatives.
  • Build “campaigns-in-a-box” that can be localized and deployed by Partner Managers across regions.
  • Manage campaign calendars, stakeholder alignment, and delivery process end-to-end, ensuring timely and effective execution.
  • Develop and produce campaign assets such as landing pages, social kits, email templates, event toolkits, and promotional content.
  • Collaborate with partner managers to design campaigns that drive top-of-funnel activity, influence pipeline, and accelerate active opportunities.
  • Work with Marketing Ops to track campaign performance, measure ROI, and optimize based on results.
  • Use data to identify and prioritize campaign opportunities aligned to strategic GTM plays and partner segmentation.

Requirements

  • 5+ years of experience in B2B partner marketing in SaaS, demand generation, or channel marketing.
  • Comfortable building and executing integrated partner campaigns globally from scratch.
  • Ability to work cross-functionally and manage relationships across partnerships, sales, marketing, and product teams.
  • Proficiency with CRM systems (Salesforce), marketing automation tools, and analytics platforms.
  • Experience with EMEA & APAC regions in particular is an advantage
  • Proficiency in an additional language is a plus
Benefits
  • Stock grant opportunities dependent on your role, employment status and location
  • Additional perks and benefits based on your employment status and country
  • The flexibility of remote work, including optional WeWork access

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
B2B partner marketingdemand generationchannel marketingcampaign strategycampaign executioncampaign performance measurementROI optimizationdata analysiscampaign asset developmentpartner segmentation
Soft skills
cross-functional collaborationrelationship managementstakeholder alignmentstrategic thinkingcommunicationproject managementcreativitylocalizationadaptabilityproblem-solving
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