Senior Partner Marketing Manager
Deel
Marketing Manager – Strategic Alliances
Deel
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇬🇧 United Kingdom
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Design and execute repeatable marketing campaigns across the partner lifecycle including co-branded plays, ABM programs, and demand-gen initiatives
- Build “campaigns-in-a-box” that can be localized and deployed by Partner Managers across regions and partner types
- Manage campaign calendars, stakeholder alignment, and delivery process end-to-end
- Develop and produce campaign assets such as landing pages, social kits, email templates, event toolkits, and promotional content
- Localize and adapt assets for priority geographies and partner segments
- Ensure all materials align with Deel’s partner brand standards and value propositions
- Collaborate with Partner Managers to design campaigns that drive top-of-funnel activity, influence pipeline, and accelerate active opportunities
- Work with Marketing Ops to track campaign performance, measure ROI, and optimize based on results
- Use data to identify and prioritize campaign opportunities aligned to strategic GTM plays and partner segmentation
- Partner with Content, Regional Marketing, Events, Product Marketing and enablement teams to integrate campaigns into GTM initiatives and field activities
- Define and track campaign KPIs including activation rate, partner engagement, influenced pipeline, MDF utilization, and content performance
- Build feedback loops with Partner Managers and partners to improve campaign effectiveness and iterate on playbooks
Requirements
- 5+ years of experience in B2B partner marketing in SaaS, demand generation, or channel marketing
- Comfortable building and executing integrated partner campaigns globally from scratch
- Ability to work cross-functionally and manage relationships across partnerships, sales, marketing, and product teams
- Proficiency with CRM systems (Salesforce), marketing automation tools, and analytics platforms
- Experience with EMEA & APAC regions is an advantage
- Proficiency in an additional language is a plus
- Ability to speak, read, and write English fluently (application requirement)
Benefits
- Stock grant opportunities dependent on your role, employment status and location
- Additional perks and benefits based on your employment status and country
- The flexibility of remote work, including optional WeWork access
- Healthcare and benefits provided to workers in 109 countries
- Scalable benefits, rewards, and perks reflecting inclusivity and access for all
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
B2B partner marketingdemand generationchannel marketingcampaign managementcampaign performance trackingKPI definition and trackingasset localizationcampaign asset productiondata analysiscampaign optimization
Soft skills
cross-functional collaborationrelationship managementstakeholder alignmentcommunicationstrategic thinkingproblem-solvingadaptabilityfeedback incorporationproject managementcreativity
